Applied Calculus - Tapa dura

The authors wrote this book with a specific audience in mind--non-science majors and students who plan to go directly into applied disciplines. Real-life applications, clear and concise explanations, and hundreds of examples and problems make this completely updated edition the kind of book students want to read--and actually do read! Reviewers repeatedly mentioned the book's writing style, and its ability to clarify concepts and make the calculus meaningful to students.Taylor and Gilligan present a highly applied discussion of business calculus that encourages visualization and integration of technology. Emphasizing the usefulness of calculus as a tool for solving real problems, the authors provide just enough theory to substantiate the mathematical development of concepts. The book's applied setting makes it interesting for students to read--not just study from.