Social Psychology in the 90's - Tapa dura

Intended for for first year undergraduate social psychology courses offered in departments of psychology, sociology, and business, this updated edition continues to provide an integrated introduction to social psychology. It reflects recent directions in the field of social psychology (including a rebirth of the importance of cognition and an acknowledgement of the integrity of individual, social, and physical components of the self-concept), and continues to help students understand the "why" and "how" of social psychology.