International Business Strategy: Rethinking the Foundations of Global Corporate Success

3,67 valoración promedio
( 6 valoraciones por Goodreads )
 
9780521862585: International Business Strategy: Rethinking the Foundations of Global Corporate Success

How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.

"Sinopsis" puede pertenecer a otra edición de este libro.

Book Description:

This practical textbook explains how to apply the key concepts from business strategy literature to multinational enterprise. MBA and Masters students will gain the knowledge and skills they need to become effective managers in multinational companies through the analysis of 45 landmark articles, and more than 20 case studies.

About the Author:

Alain Verbeke holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the director of the MBA programme at Solvay Business School, University of Brussels (VUB). Professor Verbeke is an elected fellow of the Academy of International Business and has authored or edited 23 books and more than 160 refereed publications.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

Verbeke
ISBN 10: 0521862582 ISBN 13: 9780521862585
Nuevos Paperback Cantidad: 5
Edición internacional
Librería
PRIORITY BOOKS
(springfield, VA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 506 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 313169

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,24
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,46
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

2.

Verbeke
ISBN 10: 0521862582 ISBN 13: 9780521862585
Nuevos Paperback Cantidad: 1
Edición internacional
Librería
Nick Book House
(fresno, CA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 8080

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,27
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,46
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Alain Verbeke
ISBN 10: 0521862582 ISBN 13: 9780521862585
Nuevos Cantidad: 1
Librería
brandnewtexts4sale
(Houston, TX, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. 100% BRAND NEW US Edition / Mint condition /Never been read / HARDCOVER/STUDENT Edition /ISBN/10: 0521862582/ships in one business day with free tracking. book. Nº de ref. de la librería 343

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 98,24
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,46
A Estados Unidos de America
Destinos, gastos y plazos de envío