Naive Decision Making Paperback: Mathematics Applied to the Social World - Tapa blanda

'This is a highly readable and erudite book that will excite anyone prepared to open their mind to the ways in which a mathematical approach can help us make better choices in an uncertain world.' Significance

'Naive Decision Making is a book full of pleasure. The writing is crisp, clear, and full of wit. Körner has managed to strike a nice balance between chatty and technical, between formal proofs and illustrative examples, and between breadth and depth of the topics considered. ... the decision of where to put the book on my shelf has been a theoretical one so far, as I keep lending my copy out to other people. I have already referred a number of my students and colleagues to this book, and I am sure I will refer more in the future. In short, recommending Naive Decision Making is an easy decision to make.' MAA Reviews

'Although often tongue-in-cheek and unafraid of iconoclasm, the book is a true educational resource, an invigorating, entertaining, and thoughtful introduction to many important mathematical topics.' Mathematics Today

'The author presents various aspects of mathematical decisions using not only realistic examples but also jokes, games, quotations, etc. ... The book can serve as a supplementary text for undergraduate courses in probability, game theory and decision making. Moreover, many exercises are included with solutions available online.' EMS Newsletter

T. W. Körner is Professor of Fourier Analysis in the Department of Pure Mathematics and Mathematical Statistics at the University of Cambridge. He has previously authored four other books including Fourier Analysis and The Pleasures of Counting.