The Nature and Origins of Mass Opinion Paperback (Cambridge Studies in Public Opinion and Political Psychology)

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9780521407861: The Nature and Origins of Mass Opinion Paperback (Cambridge Studies in Public Opinion and Political Psychology)

This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on subjects such as domestic and foreign policy, trust in government and racial equality, as well as voting behaviour in U.S. House, Senate, and presidential elections.

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'Zaller's volume is a giant step forward int he development of a systematic understanding of the dynamics of public opinion … This is a splendid contribution.' Philip E. Converse, Center for Advanced Study in the Behavioural Sciences

'A model of what social science can be at its finest, The Nature and Origins of Mass Opinion reshapes the field in ways that will reverberate throughout the study of public opinion, elections, and the relationship between elites and the mass public for decades.' John Aldrich, Duke University

'Zaller's book is the most significant contribution to the scientific study of public opinion in alomost three decades.' Larry Bartels, Princeton University

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1.

John R. Zaller
Editorial: CAMBRIDGE UNIVERSITY PRESS, United Kingdom (1992)
ISBN 10: 0521407869 ISBN 13: 9780521407861
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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Descripción CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 1992. Paperback. Estado de conservación: New. 226 x 152 mm. Language: English . Brand New Book. In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct preference statements on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them. Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time. Nº de ref. de la librería AAU9780521407861

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Zaller, John R.
Editorial: Cambridge University Press (1992)
ISBN 10: 0521407869 ISBN 13: 9780521407861
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Descripción Cambridge University Press, 1992. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería I2-9780521407861

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ISBN 10: 0521407869 ISBN 13: 9780521407861
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97805214078610000000

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John R. Zaller
Editorial: Cambridge University Press 1992-08-28, Cambridge (1992)
ISBN 10: 0521407869 ISBN 13: 9780521407861
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Descripción Cambridge University Press 1992-08-28, Cambridge, 1992. paperback. Estado de conservación: New. Nº de ref. de la librería 9780521407861

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John R. Zaller
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Descripción Cambridge University Press. Paperback. Estado de conservación: new. BRAND NEW PRINT ON DEMAND., The Nature and Origins of Mass Opinion, John R. Zaller, In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct 'preference statements' on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them. Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time. Nº de ref. de la librería B9780521407861

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6.

John R. Zaller
Editorial: CAMBRIDGE UNIVERSITY PRESS, United Kingdom (1992)
ISBN 10: 0521407869 ISBN 13: 9780521407861
Nuevos Paperback Cantidad: 10
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Descripción CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 1992. Paperback. Estado de conservación: New. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****.In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct preference statements on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them. Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time. Nº de ref. de la librería AAV9780521407861

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Zaller, John R.
Editorial: Cambridge University Press (1992)
ISBN 10: 0521407869 ISBN 13: 9780521407861
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Descripción Cambridge University Press, 1992. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780521407861

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Zaller, John R.
Editorial: Cambridge University Press
ISBN 10: 0521407869 ISBN 13: 9780521407861
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Descripción Cambridge University Press. PAPERBACK. Estado de conservación: New. 0521407869 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 4229066

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John R. Zaller
Editorial: Cambridge Univ Pr (1992)
ISBN 10: 0521407869 ISBN 13: 9780521407861
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Descripción Cambridge Univ Pr, 1992. Paperback. Estado de conservación: Brand New. 381 pages. 9.00x6.00x1.00 inches. In Stock. Nº de ref. de la librería __0521407869

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Zaller, John R.
Editorial: Cambridge University Press (2016)
ISBN 10: 0521407869 ISBN 13: 9780521407861
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Descripción Cambridge University Press, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780521407861_lsuk

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