Páginas:284Géneros:12:KJSU:Customerservices12:KJS:Sales&marketingSinopsis:
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Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book features aeo a synthesis of current literature in the areas of consumer behaviour and services marketing aeo a number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health and retail aeo internationally authored cases from US, Scandinavia, and Europe "This looks like an interesting book that will fit well into two increasingly popular subject areas." Dr E. M. Jacobs, Sheffield University Management School "It is a much needed contribution in the field of service sector marketing." B. R. Lewis
Mark Gabbott is Professor of Marketing, Head of the Department of Marketing and Deputy Dean, Faculty of Business and Economics at Monash University. Gillian Hogg is the author of Consumers and Services, published by Wiley.
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: U04I-00639
Cantidad disponible: 1 disponibles
Librería: AwesomeBooks, Wallingford, Reino Unido
Paperback. Condición: Very Good. Consumers & Services This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780471962694
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Librería: Bahamut Media, Reading, Reino Unido
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780471962694
Cantidad disponible: 1 disponibles
Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Nº de ref. del artículo: 8664231
Cantidad disponible: 1 disponibles
Librería: Anybook.com, Lincoln, Reino Unido
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Nº de ref. del artículo: 9017693
Cantidad disponible: 1 disponibles
Librería: Anybook.com, Lincoln, Reino Unido
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Nº de ref. del artículo: 9017694
Cantidad disponible: 1 disponibles
Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Nº de ref. del artículo: 8596818
Cantidad disponible: 1 disponibles
Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Nº de ref. del artículo: 8664230
Cantidad disponible: 1 disponibles
Librería: Shadow Books, Norwich, Reino Unido
Soft cover. Condición: Near Fine. No Jacket. Tight, Unmarked, Unworn. Nº de ref. del artículo: 002107-02
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 35149
Cantidad disponible: 5 disponibles