The Executive Memo: Guide to Persuasive Business Communications - Tapa dura

A how-to reference book providing fast, fun and comprehensive reading on business writing. With this book, you will learn the 14 principles of communication and persuasion; 5 methods for getting started; how to write 2 to 3 times faster than you now do and a quick method for outlining ideas. The author provides examples of how to organize a memo, sales letter, customer service letter, proposal and procedure. You will see the difference between unedited and edited memos, plus tips on how to edit, be edited and what to do if you are over-edited. You will learn how to say 'no' on paper and the 'three messages of persuasion' that grab any reader's attention.