A detailed, easy-to-follow recipe for planning, developing, and maintaining a successful Web community.
With a refreshingly practical perspective, this book explores the principles and techniques of hosting a Web community that allows your business to interact and build relationships with more customers than ever before. The book lays out a step-by-step plan for getting the project off the ground by showing how to define purpose, establish member profiles, incorporate custom site features, organize marketing events, and much more.
"Sinopsis" puede pertenecer a otra edición de este libro.
Former director of the Well, recent consultant to America Online, and current director of community development for Salon Magazine, Figallo knows what it takes to create a true community in cyberspace and what kinds of mistakes will torpedo the effort. Figallo believes that community comes from people, and so he begins by focusing on the human element. He writes about the groups that form online communities and how a community builder can foster the process. Figallo includes a great section on building a quality online staff. While he keeps technical aspects in perspective, Figallo doesn't shortchange them--he fully discusses types of interfaces and technical tools.
Figallo's discussion of the business side of a community is refreshingly hype-free. He provides excellent information on revenue models and support strategies. He further shows the advantages businesses can gain from creating or supporting online communities, plus what types of expectations are unrealistic. He believes, for example, that creating online communities is not a reasonable way to directly boost sales or provide a highly profitable income stream. He does show, however, that it can offer major corporate advantages in the same way that good public relations or other indirect marketing activities do. And while Figallo never claims that there's an easy formula for building the type of online feeling that brings people back again and again, he demonstrates with both theory and real-world examples how dedicated community builders can pull it off. --Elizabeth LewisFrom the Publisher:
Cliff Figallo knows more than anybody about hosting a great online community. Now in this nuts-and-bolts guide he shares his proven experience and vision for planning, developing, and maintaining a successful Web community. He also explores the many ways that hosting a Web community can benefit your enterprise.
Cliff acquaints you with the basic tools and technologies involved and offers
step-by-step explanations for everything you need to know to:
* Define and describe the community that's appropriate for your needs
* Establish effective relationships between your organization and its online community
* Select the right technology to keep users active and involved
* Find, choose, and train great discussion hosts for your community
* Match your community with the right revenue and support models
* Plan your community's development as the Web expands and evolves
* Build and maintain the trust that makes community relationships last
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Wiley, 1998. Estado de conservación: Good. 1st Edition. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP10733072
Descripción Wiley, 1998. Estado de conservación: Good. 1st Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP31901587
Descripción Wiley, 1998. Estado de conservación: Very Good. 1st Edition. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP96294795
Descripción Wiley & Sons, Incorporated, John. Paperback. Estado de conservación: Fair. Nº de ref. de la librería G0471282936I5N00
Descripción Wiley. Estado de conservación: Very Good. . Nº de ref. de la librería N02C-00185
Descripción Wiley, 1998. Estado de conservación: Very Good. 1st Edition. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP65430188
Descripción John Wiley & Sons, 1998. Estado de conservación: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In good all round condition. Nº de ref. de la librería 6650341
Descripción John Wiley & Sons, 1998. Paperback. Estado de conservación: Used: Good. Nº de ref. de la librería SONG0471282936
Descripción Wiley, 1998. Paperback. Estado de conservación: Used: Good. Nº de ref. de la librería 14582261
Descripción Estado de conservación: Good. Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining A Competitive Edge. Nº de ref. de la librería SKU0589721