The Portable MBA (Portable MBA S.) - Tapa dura

Reseña del editor

Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, and S. Venkataraman The ultimate guide to modern business For over ten years, business leaders have relied on The Portable MBA to guide them through the cutting-edge business theories and practices taught in today's top MBA programs. This completely revised edition of the classic volume incorporates the lessons learned from the dot-com craze, explores the challenges of managing a global work force and of working in an economic decline, and integrates such recent trends as entrepreneurial thinking in large corporations.

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Praise for The PORTABLE MBA
THIRD EDITION

"This is a first-rate book by a first-rate group of scholars. It provides a clear distillation of some very powerful new concepts and integrates [them] into a practical general management framework that will help managers meet the challenges of the twenty-first century."
?W. Carl Kester
Industrial Bank of Japan Professor of Finance
Harvard Business School

"The Portable MBA is an outstanding resource. Every prospective MBA student should read it to jump-start their course work; every practicing manager, even those with MBAs, would also profit greatly from time spent with this excellent book."
?Dennis E. Logue, Dean and Fred E. Brown Chair
Michael F. Price College of Business, University of Oklahoma

"The Portable MBA will appeal to those who recognize that the tired old rules of business no longer apply in today?s rapidly changing global environment. This book offers students and business professionals an up-to-date approach that integrates all the key functional areas of the business enterprise."
?John D. Finnerty, PhD, PricewaterhouseCoopers LLP
Professor of Finance, Fordham University

"[The Portable MBA] offers an interdisciplinary, succinct, and practical approach to tools, concepts, and emerging trends facing executives who compete in the global economy."
?Barry D. Leskin
Chief Learning Officer, Chevron Corporation