Book by Aaker David A
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Updated to reflect widespread changes in the business climate of the 1990s, this comprehensive guide to business strategy describes a complete system that managers can use to develop a vision for their business, adapt to changes, and develop strategies based on sustainable competitive advantages. It demonstrates how to assess the strengths and weaknesses of a company and its competition, how to develop a competitive advantage, and how to implement and manage strategic change in a global environment. New information has been included in this edition on competitor image and personality, exchanging assets and skills, the borderless organization and business re-engineering concepts.
DAVID A. AAKER is the E. T. Grether Professor of Marketing Strategy at the Haas School of Business Administration at the University of California at Berkeley. He is the author of numerous articles and ten books on strategy, including Marketing Research, Fifth Edition (Wiley) and Managing Brand Equity. His books have been translated into eight languages. Professor Aaker is an active consultant and speaker in the United States, Japan, Europe, and South America.
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: H18L-00641
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 47749873-6
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Condición: As New. Used book that is in almost brand-new condition. Nº de ref. del artículo: 47755516-75
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Librería: Irish Booksellers, Portland, ME, Estados Unidos de America
Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 27-0471118141-G
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Librería: MVE Inc, Hickory, NC, Estados Unidos de America
Hard cover. Condición: New in new dust jacket. 4th ed. Sewn binding. Cloth over boards. 400 p. Audience: General/trade. Nº de ref. del artículo: Alibris_0005733
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Librería: Cider Creek Books, Newark, NJ, Estados Unidos de America
Hardcover. Condición: New. Hardcover with beautiful dust jacket. Clean, crisp, excellent new copy. Fourth edition (1995), 1st Printing. Not a remainder. Promptly shipped in a box.; Large 8vo 9" - 10" tall; 400 pages. Nº de ref. del artículo: 00-0ZZ2-0FJT
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Librería: Sigrun Wuertele buchgenie_de, Altenburg, Alemania
Condición: Sehr gut - gebraucht. Gebundene Ausgabe Sehr guter Zustand, Original-Schutzumschlag Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe John Wiley & Sons Inc , 1995 , Developing Business Strategies, David A. Aaker. Nº de ref. del artículo: BU324925
Cantidad disponible: 1 disponibles