The Digital Innovation Playbook: Creating a Transformative Customer Experience - Tapa dura

A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening." His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). * Demystifies the hyper-complex world of Digital Innovation * Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit * Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.

Praise for The DIGITAL Innovation Playbook

"The Digital Innovation Playbook is the product of Nicholas's inventive mind, countless hours of research, and keen perspective on all things digital. Not only do I value Nick's advice, but I also enjoy the passion with which he delivers it. That said, I couldn't imagine leaving you in more capable hands."
—Steve Faktor, Vice President, Business Growth andInnovation, American Express, from the Foreword

"Nicholas Webb's theories on innovation and innovation management are so insightful, practical, and visionary that they have becomes the best practices of innovation management for future."
—Dr. Johan Kotze, Innovation Manager Racquet sports,HEAD Sport GmbH

"Nicholas is one of the true thought leaders in the area of innovation management. As a successful inventor himself and as a corporate innovation strategist he brings together the best of both the theoretical and 'real world' innovation practices. He has coined the term 'Digital Innovation' which I believe is the next evolution of innovation best practice."
—Paul Pluschkell, Founder and CEO, Spigit

"At Planview we take great pride in working with clients and other thought leaders to drive the innovation ecosystem forward. Nicholas Webb's insights into the trajectory of innovation best practice and digital innovation are major additions to this ecosystem. Digital innovation is fueling some of the best organizations and technologies in the world. This book provides you the game plan."
—Patrick Tickle, Executive Vice President of Products, Planview