Book by Radoff Jon
"Sinopsis" puede pertenecer a otra edición de este libro.
A never-before published look at the many possibilities of social game development
As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment?the techniques of social games can be used to enhance the quality of online applications, social media and a wide range of other consumer and business experiences. With this book, you?ll explore how social games can be put to work for any business and examine why they work at all. The first part of explains what makes games fun, while the second part reviews the process and details of game design. * Looks at how games are the basis for many everyday functions and explains how techniques of social games can be used by businesses as money-making tools * Drills down the process of game design while focusing on the design, analysis, and creation of games * Features screen shots, diagrams and explanations to illuminate key concepts, accessible to anyone regardless of game playing or design experience * Reviews what works and what doesn?t using a range of real-world scenarios as examples * Author Jon Radoff has a unique blend of experiences creating games, Internet-based social media, and Web technology.
Game On is not playing around. Discover how social media games make money?and how you can enhance your business using games.Contraportada:
This may be the most revolutionary book you read this year
We all played games as children. Today, millions of us lose ourselves in massively multiplayer games like World of Warcraft, strategy games like League of Legends, and social media games like FarmVille. Games satisfy our need to interact, compete, and exercise our imagination. And they're fun.
What if your business offered those rewards to your customers?
Consider looking at your business--whatever it is--as if it were a game. Open this book, turn your imagination loose, and discover how fun can generate energy that boosts your bottom line.
A marketer who wants to find and keep customers?
A product designer who wants to create a memorable customer experience?
A website designer who wants to keep visitors coming back?
An executive who wants to make customers happy and boost profits?
A game designer who wants to create a better social game?
This book is for you!
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Descripción Wiley, 2011. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0470936266
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97804709362691.0
Descripción Wiley, 2011. Paperback. Estado de conservación: New. Nº de ref. de la librería P110470936266
Descripción John Wiley & Sons Inc, 2011. Paperback. Estado de conservación: Brand New. 1st edition. 432 pages. 9.00x6.00x1.00 inches. In Stock. Nº de ref. de la librería zk0470936266
Descripción Wiley. PAPERBACK. Estado de conservación: New. 0470936266 New Condition. Nº de ref. de la librería NEW6.1164396