The Buying Brain: Secrets for Selling to the Subconscious Mind

3,65 valoración promedio
( 291 valoraciones por Goodreads )
 
9780470601778: The Buying Brain: Secrets for Selling to the Subconscious Mind
Ver todas las copias de esta edición ISBN.
 
 

The Buying Brain: Secrets for Selling to the Subconscious Mind

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor:

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to Brain-friendly product concepts, design, prototypes, and formulation Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Contraportada:

Praise for The Buying Brain

?Dr. Pradeep makes the case for the potential of the dynamic new field of neuromarketing as a multifaceted marketing tool, and he does so with the combination of passion, intellect, and insight for which he is renowned. A must-read for any marketing practitioner seeking to advance the field.??David Poltrack, Chief Research Officer, CBS Corporation

?Neuroscience has come out of the lab and the clinic, and is now changing how marketers communicate with their customers. Using principles of neuroscience and marketing strategy, Dr. Pradeep brings the new field of neuromarketing alive for businesses of all categories.??Rajiv Lal, Stanley Roth Sr. Professor of Retailing, Harvard University

Understand brain basics and sell more!

As much as 95% of our decisions are made by the subconscious mind. As a result, the world?s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, in order to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience affects how we make, buy, sell, and enjoy everything, as well as how this new knowledge can enhance customers? overall lives. The Buying Brain gives you the key to:

  • Brain-friendly product concepts, design, prototypes, and formulations

  • Highly effective packaging, pricing, advertising, and in-store marketing

  • Building stronger brands that attract deeper consumer loyalty

  • And more

A highly readable guide to some of today?s most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier?the human brain.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver este artículo

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

A. K. Pradeep
Publicado por John Wiley & Sons Inc, United States (2010)
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevo Tapa dura Cantidad disponible: 1
Librería
The Book Depository
(London, Reino Unido)

Descripción John Wiley & Sons Inc, United States, 2010. Hardback. Condición: New. Language: English. Brand new Book. If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to Brain-friendly product concepts, design, prototypes, and formulation Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain. Nº de ref. del artículo: AAH9780470601778

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 18,00
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

A. K. Pradeep
Publicado por John Wiley & Sons Inc, United States (2010)
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevo Tapa dura Cantidad disponible: 1
Librería
Book Depository International
(London, Reino Unido)

Descripción John Wiley & Sons Inc, United States, 2010. Hardback. Condición: New. Language: English. Brand new Book. If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to Brain-friendly product concepts, design, prototypes, and formulation Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain. Nº de ref. del artículo: AAH9780470601778

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 18,02
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

A. K. Pradeep
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevo Cantidad disponible: 10
Librería
booksXpress
(Freehold, NJ, Estados Unidos de America)

Descripción Condición: New. Nº de ref. del artículo: 9780470601778

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 18,99
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

A. K. Pradeep
Publicado por John Wiley and Sons
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevo Cantidad disponible: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)

Descripción John Wiley and Sons. Condición: New. Brand New. Nº de ref. del artículo: 0470601779

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,12
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,25
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Pradeep, A. K.
Publicado por Wiley
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevo Tapa dura Cantidad disponible: 1
Librería
ACJBooks
(Staten Island, NY, Estados Unidos de America)

Descripción Wiley. Hardcover. Condición: New. 0470601779 !!!!This is a 1st Edition!!!!! This is a hardcover book with dust jacket. Nº de ref. del artículo: 250J9

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 14,86
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

A. K. Pradeep
Publicado por John Wiley & Sons Inc, United States (2010)
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevo Tapa dura Cantidad disponible: 10
Librería
Book Depository hard to find
(London, Reino Unido)

Descripción John Wiley & Sons Inc, United States, 2010. Hardback. Condición: New. Language: English. Brand new Book. If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to Brain-friendly product concepts, design, prototypes, and formulation Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain. Nº de ref. del artículo: BTE9780470601778

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 22,44
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

A. K. Pradeep
Publicado por John Wiley and#38; Sons (2010)
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevo Cantidad disponible: 9
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)

Descripción John Wiley and#38; Sons, 2010. HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: FW-9780470601778

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 17,86
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,91
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

A. K. Pradeep
Publicado por Wiley (2010)
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevo Tapa dura Cantidad disponible: 1
Impresión bajo demanda
Librería
California Books
(MIAMI, FL, Estados Unidos de America)

Descripción Wiley, 2010. Condición: New. This book is printed on demand. Nº de ref. del artículo: I-9780470601778

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 25,09
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

A. K. Pradeep
Publicado por John Wiley & Sons Inc
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevo Tapa dura Cantidad disponible: 9
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)

Descripción John Wiley & Sons Inc. Hardback. Condición: New. New copy - Usually dispatched within 2 working days. Nº de ref. del artículo: B9780470601778

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 17,47
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,21
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

A. K Pradeep
Publicado por Wiley 2010-08-27, Hoboken, N.J. :|Chichester (2010)
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevo Tapa dura Cantidad disponible: 5
Librería
Blackwell's
(Oxford, OX, Reino Unido)

Descripción Wiley 2010-08-27, Hoboken, N.J. :|Chichester, 2010. hardback. Condición: New. Nº de ref. del artículo: 9780470601778

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 22,19
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,90
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda