The Buying Brain: Secrets for Selling to the Subconscious Mind

3,57 valoración promedio
( 213 valoraciones por Goodreads )
 
9780470601778: The Buying Brain: Secrets for Selling to the Subconscious Mind

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to:

· Brain-friendly product concepts, design, prototypes, and formulation
· Highly effective packaging, pricing, advertising, and in-store marketing
· Building stronger brands that attract deeper consumer loyalty

A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier—the human brain.

"Sinopsis" puede pertenecer a otra edición de este libro.

Review:

Product Description
If You Understand Brain Basics, You'll Sell More

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to
· Brain-friendly product concepts, design, prototypes, and formulation
· Highly effective packaging, pricing, advertising, and in-store marketing
· Building stronger brands that attract deeper consumer loyalty

A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Five Secrets of the Shopping Brain
Amazon-exclusive content from author A. K. Pradeep

Your brain -- and your customers’ – is 100,000 years old. Its basic skills and functions are the same ones it developed to survive on the plains of Africa so many millennia ago. As such, the “modern” brain is occasionally at odds with 21st century life.

As it navigates through that life, your brain is like an iceberg. Most of its decisions occur below the water line. Your conscious mind contributes to making only about 5% of your decisions. The subconscious mind makes the other 95%.

For most of our evolution, gathering food and fuel have been primary objectives. That’s partly why shopping is, at its heart, a primal activity. Here are some examples of how the subconscious mind functions when shopping.

1) Your brain gets scared in some stores. Your conscious mind doesn’t know it, of course, but your subconscious mind views sharp corners as a threat. Every time you push a shopping cart around the end of an aisle, your subconscious mind winces. The cringe dates back to the earliest days of the modern brain, when humans still roamed the Serenghetti. Think about it: you don’t see many sharp angles in nature. When your subconscious mind comes across straight lines and sharp angles, it’s hard-wired to perceive them as a threat and prompts you to avoid them. Smart retailers will learn to curve and soften their sharp corners better to invite the buying brain in.

2) Too much of one thing can make your brain go blind. “Repetition blindness” sets in when we see too many of the same objects. Think about a wall of toothpaste boxes, all approximately the same size and many sharing similar colors and graphics. Confronted with this much “sameness,” your brain looks for differences. When it can’t find enough variations, it blends everything together, becoming “blind” to the individual packages themselves. This is why we sometimes can’t see the trees for the forest. In a sea of sameness, smart manufacturers will find a way for their packaging to “pop” at the shelf.

3) Men and women are hard-wired to shop differently. Men shop by looking for targets; women shop by looking for landmarks. Women explore their territory; men make maps.

4) Origin is important. The brain likes to see the source of the product inside the package. It appreciates cows on milk cartons, for instance, and grapes on bottles of wine.

5) Faces and eye contact fascinate the brain. The brain needs to see faces to determine intent. Are you friend or foe? But the brain also prefers ambiguous expressions on faces. It likes to figure out the puzzle. What is s/he thinking or feeling? The Mona Lisa is a perfect example of the power of ambiguity. Closer to home, ambiguous faces on packaging and promotions are like magnets to the shopping brain.

From the Back Cover:

Praise for The Buying Brain

?Dr. Pradeep makes the case for the potential of the dynamic new field of neuromarketing as a multifaceted marketing tool, and he does so with the combination of passion, intellect, and insight for which he is renowned. A must-read for any marketing practitioner seeking to advance the field.??David Poltrack, Chief Research Officer, CBS Corporation

?Neuroscience has come out of the lab and the clinic, and is now changing how marketers communicate with their customers. Using principles of neuroscience and marketing strategy, Dr. Pradeep brings the new field of neuromarketing alive for businesses of all categories.??Rajiv Lal, Stanley Roth Sr. Professor of Retailing, Harvard University

Understand brain basics and sell more!

As much as 95% of our decisions are made by the subconscious mind. As a result, the world?s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, in order to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience affects how we make, buy, sell, and enjoy everything, as well as how this new knowledge can enhance customers? overall lives. The Buying Brain gives you the key to:

  • Brain-friendly product concepts, design, prototypes, and formulations

  • Highly effective packaging, pricing, advertising, and in-store marketing

  • Building stronger brands that attract deeper consumer loyalty

  • And more

A highly readable guide to some of today?s most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier?the human brain.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Pradeep, A. K.
Editorial: Wiley (2010)
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevos Tapa dura Cantidad: 1
Librería
pickabook
(San francisco, CA, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2010. Hardcover. Estado de conservación: New. Nº de ref. de la librería mon0000156863

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 8,32
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Pradeep, A. K.
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevos Hardcover Cantidad: 1
Librería
Sharehousegoods
(Milwaukee, WI, Estados Unidos de America)
Valoración
[?]

Descripción Hardcover. Estado de conservación: New. This is a brand new book! Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right!. Nº de ref. de la librería 1XGGTE0000H9_ns

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,23
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

A. K. Pradeep
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. Language: English . Brand New Book. If You Understand Brain Basics, You ll Sell More As much as 95 of our decisions are made by the subconscious mind. As a result, the world s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers lives. The Buying Brain gives you the key to Brain-friendly product concepts, design, prototypes, and formulation Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today s most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain. Nº de ref. de la librería AAH9780470601778

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,58
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

A. K. Pradeep
Editorial: Wiley (2010)
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2010. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0470601779

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,12
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

A. K. Pradeep
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. Language: English . Brand New Book. If You Understand Brain Basics, You ll Sell More As much as 95 of our decisions are made by the subconscious mind. As a result, the world s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers lives. The Buying Brain gives you the key to Brain-friendly product concepts, design, prototypes, and formulation Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today s most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain. Nº de ref. de la librería AAH9780470601778

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,20
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

A. K. Pradeep
Editorial: John Wiley and Sons
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470601779

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,31
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,97
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Pradeep, A. K.
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevos Cantidad: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2010. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780470601778

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,22
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Pradeep, A. K.
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevos Cantidad: 1
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2010. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780470601778

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,52
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

A. K. Pradeep
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevos Tapa dura Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. If You Understand Brain Basics, You ll Sell More As much as 95 of our decisions are made by the subconscious mind. As a result, the world s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers lives. The Buying Brain gives you the key to Brain-friendly product concepts, design, prototypes, and formulation Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today s most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain. Nº de ref. de la librería BZV9780470601778

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,84
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Pradeep, A. K.
Editorial: Wiley (2010)
ISBN 10: 0470601779 ISBN 13: 9780470601778
Nuevos Tapa dura Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2010. Hardcover. Estado de conservación: New. Nº de ref. de la librería BKTY9780470601778

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,98
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda