The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice

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9780470554999: The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice

Book by Corgel Jack B Sturman Michael C Verma Rohit

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Reseña del editor:

This cutting edge and comprehensive book - with contributions from the star faculty of Cornell University's School of Hotel Administration - offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, "The Cornell School of Hotel Administration on Hospitality" delivers the authoritative advice you need to: develop and manage a multinational career and become a leader in the hospitality industry; maximize profits from franchise agreements, management contracts, and leases; understand and predict customer choices, and motivate your staff to provide outstanding service; manage hospitality businesses and the real estate underlying the businesses; and, control costs, coordinate branding strategy, and manage operations across multiple locations.

Nota de la solapa:

The world's leading school of hotel administration now offers a com-prehensive overview of the hospi-tality industry. Comprised of contributions from twenty-eight Cornell University faculty members, The Cornell School of Hotel Administration on Hospitality outlines all of the best practices and hospitality management strategies they teach to their students.

Cornell's book covers cutting edge thinking and practice within four key areas in the hospitality industry. The first section outlines your career path in hospitality. How do you break in? How do you develop yourself to become a leader? Learn the key skills, knowledge, and personality traits that will make this career a good fit for you. Section 2 explains how to attract the right customers, deliver the service they expect, and set the right price, all while managing employees to achieve your firm's goals.

Section 3 focuses on how to achieve success by owning businesses, owning real estate underlying the businesses, or both, with an emphasis on profitability and cash flow. The final section covers the requirements for success at the corporate office: choose the right strategy, manage your brand, coordinate information, control costs, and implement the right systems to achieve success at multiple locations simultaneously.

Cornell University's School Of Hotel Administration, the first collegiate program in hospitality management, was founded in 1922. Today, it is regarded as the world leader in its field.

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Editor: Jack B. Corgel; Editor: Michael C. Sturman; Editor: Rohit Verma
Editorial: John Wiley and Sons
ISBN 10: 0470554991 ISBN 13: 9780470554999
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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470554991

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Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470554991 ISBN 13: 9780470554999
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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Estado de conservación: New. 1. Auflage. 230 x 158 mm. Language: English . Brand New Book. This cutting edge and comprehensive book with contributions from the star faculty of Cornell University s School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: * Develop and manage a multinational career and become a leader in the hospitality industry * Maximize profits from franchise agreements, management contracts, and leases * Understand and predict customer choices, and motivate your staff to provide outstanding service * Manage hospitality businesses and the real estate underlying the businesses * Control costs, coordinate branding strategy, and manage operations across multiple locations. Nº de ref. de la librería AAH9780470554999

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Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470554991 ISBN 13: 9780470554999
Nuevos Tapa dura Primera edición Cantidad: 10
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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Estado de conservación: New. 1. Auflage. 230 x 158 mm. Language: English . Brand New Book. This cutting edge and comprehensive book with contributions from the star faculty of Cornell University s School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: * Develop and manage a multinational career and become a leader in the hospitality industry * Maximize profits from franchise agreements, management contracts, and leases * Understand and predict customer choices, and motivate your staff to provide outstanding service * Manage hospitality businesses and the real estate underlying the businesses * Control costs, coordinate branding strategy, and manage operations across multiple locations. Nº de ref. de la librería AAH9780470554999

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Descripción Wiley. Hardcover. Estado de conservación: New. 0470554991 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 15089423

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Jack B Corgel
Editorial: John Wiley & Sons 2011-05-06 (2011)
ISBN 10: 0470554991 ISBN 13: 9780470554999
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Descripción John Wiley & Sons 2011-05-06, 2011. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04711663

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Editorial: John Wiley and Sons Ltd (2011)
ISBN 10: 0470554991 ISBN 13: 9780470554999
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Descripción John Wiley and Sons Ltd, 2011. Estado de conservación: New. 2011. 1st Edition. Hardcover. With contributions from the star faculty of Cornell University's School of Hotel Administration, this title offers the thinking on the best practices and strategies for hospitality management. It offers advice you need to develop and manage a multinational career and become a leader in the hospitality industry. Editor(s): Corgel, Jack B.; Sturman, Michael C.; Verma, Rohit. Num Pages: 512 pages, Illustrations. BIC Classification: KNSH; TTVC. Category: (P) Professional & Vocational. Dimension: 162 x 235 x 40. Weight in Grams: 758. . . . . . . Nº de ref. de la librería V9780470554999

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Michael C. Sturman
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ISBN 10: 0470554991 ISBN 13: 9780470554999
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Descripción John Wiley and#38; Sons, 2011. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470554999

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Descripción John Wiley and Sons Ltd. Estado de conservación: New. 2011. 1st Edition. Hardcover. With contributions from the star faculty of Cornell University's School of Hotel Administration, this title offers the thinking on the best practices and strategies for hospitality management. It offers advice you need to develop and manage a multinational career and become a leader in the hospitality industry. Editor(s): Corgel, Jack B.; Sturman, Michael C.; Verma, Rohit. Num Pages: 512 pages, Illustrations. BIC Classification: KNSH; TTVC. Category: (P) Professional & Vocational. Dimension: 162 x 235 x 40. Weight in Grams: 758. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780470554999

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Sturman, Michael C. (EDT)/ Corgel, Jack B. (EDT)/ Verma, Rohit (EDT)
Editorial: John Wiley and Sons Ltd 2011-05-06, Chichester (2011)
ISBN 10: 0470554991 ISBN 13: 9780470554999
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Descripción John Wiley and Sons Ltd 2011-05-06, Chichester, 2011. hardback. Estado de conservación: New. Nº de ref. de la librería 9780470554999

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Jack B. Corgel, Michael C. Sturman, Rohit Verma,
ISBN 10: 0470554991 ISBN 13: 9780470554999
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Descripción Hardback. Estado de conservación: New. Not Signed; This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand thei. book. Nº de ref. de la librería ria9780470554999_rkm

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