The Deciding Factor: The Power of Analytics to Make Every Decision a Winner

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9780470398197: The Deciding Factor: The Power of Analytics to Make Every Decision a Winner

Praise for The Deciding Factor

"Both companies and governments have made some poor decisions recently, and almost all would benefit from more fact-based and analytical approaches. This book provides clear methods and extensive examples for organizations that want to make better, faster, and more consistent decisions."—Thomas H. Davenport, author, Competing on Analytics, and President's Distinguished Professor of Information Technology and Management, Babson College

"The secrets of the decision-making processes employed by the most successful corporations of the world are revealed in The Deciding Factor. Both corporate decision makers as well as analysts will gain invaluable insights from this treasure trove of case studies and expert guidelines."
—Robert Heller, former president and CEO of VISA U.S.A., and former governor, Federal Reserve Board

"Information, used correctly and creatively, can be a source of tremendous customer value, competitive advantage, and company profitability. The Deciding Factor will help you understand if you have this opportunity, and how you might seize it."
—Nigel Morris, co-founder, Capital One Financial Services

"There has never been a more important time in business history to truly understand both the technical strengths and conceptual weaknesses of decision analytics. If you're prepared to be serious, The Deciding Factor offers the insider's insights that matter when managing innovation risk."
—Michael Schrage, author, Serious Play, and research associate, MIT Sloan School of Management

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From the Inside Flap:

The Deciding Factor

In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions.

In this groundbreaking book, Larry Rosenberger and John Nash draw on over fifty years of experience in helping companies automate, improve, and connect decisions. Using analytic techniques first pioneered by Fair Isaac Corporation, the authors clearly show how today's forward-thinking executives and managers are using analytic insights to ensure their decisions keep up with information complexity and the pace of change—especially changes in consumer behavior and attitudes, in regulations, and in competitive actions and reactions. The authors explain how making better decisions through a combination of data, mathematics, and software can lead to a more customer-centric, cost-competitive, and creative organization.??

Highly accessible, The Deciding Factor helps demystify the math and information technology behind decision management for the business manager who may not be a mathematics or computer science wizard. As practical as it is approachable, the book answers such questions as: How does a multinational consumer packaged-goods company build brand loyalty one person at a time? How does a consumer credit-card company process millions of transactions every second and keep fraud under control? How can a big-box retailer increase per-customer profitability?

Rosenberger and Nash offer a much-needed resource for decision makers from the boardroom to the front line, a resource that provides guidance to create and unlock new sources of value from an organization's decisions.

About the Author:

Larry Rosenberger is widely recognized as an innovator in decision technology, particularly in consumer lending. During his tenure as CEO of Fair Isaac Corporation, revenues soared eight-fold over a nine-year time frame. He was named Fair Isaac's first analytic research fellow in 2007, following more than 33 years of service to the company. In this capacity, he continues to pursue research projects that advance Fair Isaac's analytic science.

John Nash is Fair Isaac's vice-president of corporate strategy, leading strategy development across the company's product portfolio. Nash has worked with Fortune 500 companies in financial services, retail, consumer packaged goods, and high tech.

Ann Graham is a contributor to and former deputy editor of strategy+business magazine, and has been a writer and editor for The Economist Group; Gartner, Inc.; Booz & Co.; and Knowledge@Wharton.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Rosenberger, Larry E.; Nash, John
Editorial: Jossey-Bass
ISBN 10: 0470398191 ISBN 13: 9780470398197
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Descripción Jossey-Bass. Hardcover. Estado de conservación: New. 0470398191 Ships promptly. Nº de ref. de la librería HGT6381.1CAGG011717H0242

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Larry E. Rosenberger, John Nash, Ann Graham
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470398191 ISBN 13: 9780470398197
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Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. Language: English . Brand New Book. By 2010, businesses worldwide will spend a total of $1.5 trillion annually on information technology hardware, software, and services. All corporations face the same challenge and opportunity: how to create value from unprecedented amounts of data available. The Deciding Factor shows how innovative consumer businesses from around the world are using the wealth of business data available to win and keep customers, innovate, and earn more profit through disciplined daily decision making. Too often, senior executives fail to appreciate how much value is created or lost in every decision. The Deciding Factor demystifies the systems and mathematical models that turn analysis of customer data into decisions that create business value. Larry E. Rosenberger (San Rafael, CA) is the former CEO of Fair Isaac and Fair Isaac s first Research Fellow. John Nash (Minneapolis, MN) is Vice President of Corporate Strategy at Fair Isaac. He previously worked for Seisint, Inc. (now a subsidiary of LexisNexis) and Accenture.Fair Isaac, creator of the FICO score, is the leading provider of decision management solutions, combining trusted advice, world-class analytics, and innovative applications to help businesses around the world make smarter decisions. Nº de ref. de la librería AAH9780470398197

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Larry E. Rosenberger, John Nash, Ann Graham
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470398191 ISBN 13: 9780470398197
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Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. Language: English . Brand New Book. By 2010, businesses worldwide will spend a total of $1.5 trillion annually on information technology hardware, software, and services. All corporations face the same challenge and opportunity: how to create value from unprecedented amounts of data available. The Deciding Factor shows how innovative consumer businesses from around the world are using the wealth of business data available to win and keep customers, innovate, and earn more profit through disciplined daily decision making. Too often, senior executives fail to appreciate how much value is created or lost in every decision. The Deciding Factor demystifies the systems and mathematical models that turn analysis of customer data into decisions that create business value. Larry E. Rosenberger (San Rafael, CA) is the former CEO of Fair Isaac and Fair Isaac s first Research Fellow. John Nash (Minneapolis, MN) is Vice President of Corporate Strategy at Fair Isaac. He previously worked for Seisint, Inc. (now a subsidiary of LexisNexis) and Accenture.Fair Isaac, creator of the FICO score, is the leading provider of decision management solutions, combining trusted advice, world-class analytics, and innovative applications to help businesses around the world make smarter decisions. Nº de ref. de la librería AAH9780470398197

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Descripción John Wiley and#38; Sons, 2009. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470398197

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Rosenberger, Larry E.
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Descripción 2009. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780470398197

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Larry E. Rosenberger, John Nash, Ann Graham
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470398191 ISBN 13: 9780470398197
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Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. By 2010, businesses worldwide will spend a total of $1.5 trillion annually on information technology hardware, software, and services. All corporations face the same challenge and opportunity: how to create value from unprecedented amounts of data available. The Deciding Factor shows how innovative consumer businesses from around the world are using the wealth of business data available to win and keep customers, innovate, and earn more profit through disciplined daily decision making. Too often, senior executives fail to appreciate how much value is created or lost in every decision. The Deciding Factor demystifies the systems and mathematical models that turn analysis of customer data into decisions that create business value. Larry E. Rosenberger (San Rafael, CA) is the former CEO of Fair Isaac and Fair Isaac s first Research Fellow. John Nash (Minneapolis, MN) is Vice President of Corporate Strategy at Fair Isaac. He previously worked for Seisint, Inc. (now a subsidiary of LexisNexis) and Accenture.Fair Isaac, creator of the FICO score, is the leading provider of decision management solutions, combining trusted advice, world-class analytics, and innovative applications to help businesses around the world make smarter decisions. Nº de ref. de la librería BZV9780470398197

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Larry E. Rosenberger, John Nash, Ann Graham
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ISBN 10: 0470398191 ISBN 13: 9780470398197
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Descripción John Wiley and Sons Ltd. Hardback. Estado de conservación: new. BRAND NEW, The Deciding Factor: The Power of Analytics to Make Every Decision a Winner, Larry E. Rosenberger, John Nash, Ann Graham, By 2010, businesses worldwide will spend a total of $1.5 trillion annually on information technology hardware, software, and services. All corporations face the same challenge and opportunity: how to create value from unprecedented amounts of data available. The Deciding Factor shows how innovative consumer businesses from around the world are using the wealth of business data available to win and keep customers, innovate, and earn more profit through disciplined daily decision making. Too often, senior executives fail to appreciate how much value is created or lost in every decision. The Deciding Factor demystifies the systems and mathematical models that turn analysis of customer data into decisions that create business value. Larry E. Rosenberger (San Rafael, CA) is the former CEO of Fair Isaac and Fair Isaac's first Research Fellow. John Nash (Minneapolis, MN) is Vice President of Corporate Strategy at Fair Isaac. He previously worked for Seisint, Inc. (now a subsidiary of LexisNexis) and Accenture. Fair Isaac, creator of the FICO score, is the leading provider of decision management solutions, combining trusted advice, world-class analytics, and innovative applications to help businesses around the world make smarter decisions. Nº de ref. de la librería B9780470398197

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Larry E. Rosenberger, John Nash, Ann Graham (Contributor)
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ISBN 10: 0470398191 ISBN 13: 9780470398197
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Descripción Jossey-Bass, 2009. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0470398191

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Larry E. Rosenberger; John Nash
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ISBN 10: 0470398191 ISBN 13: 9780470398197
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Descripción Jossey Bass, 2009. Estado de conservación: New. Nº de ref. de la librería TH9780470398197

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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470398191

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