The Corporate Culture Survival Guide (J–B Warren Bennis Series) - Tapa dura

"Schein provides an enormously helpful set of ideas and applications that will make the manager's tasks of working with and trying to change the cultures in their organizations much more feasible and a lot less painful."(Peter J. Frost, Edgar F. Kaiser Professor of Organizational Behavior, University of British Columbia) "Ed Schein has crystallized a lifetime of etching, research, and reflection on the dynamics of corporate culture and change. Rarely does an academician speak as clearly and pragmatically to business leaders as does Schein."(Don Davis, retired CEO, The Stanley Works, and senior MIT lecturer on leadership and ethics) "Anyone with even the slightest interest in the too-often used and abused notion of corporate culture will want this book."(John Van Maanen, Erwin Schell Professor of Organization Studies, MIT) "Schein provides an enormously helpful set of ideas and applications that will make the manager's tasks of working with and trying to change the cultures in their organizations much more feasible and a lot less painful."(Peter J. Frost, Edgar F. Kaiser Professor of Organizational Behavior, University of British Columbia)

The father of the corporate culture field and pioneer in organizational psychology on today's changing corporate culture This is the definitive guide to corporate culture for practitioners. Recognized expert Edgar H. Schein explains what culture is and why it's important, how to evaluate your organization's culture, and how to improve it, using straightforward, practical tools based on decades of research and real-world case studies. This new edition reflects the massive changes in the business world over the past ten years, exploring the influence of globalization, new technology, and mergers on culture and organization change. New case examples help illustrate the principals at work and bring focus to emerging issues in international, nonprofit, and government organizations as well as business. Organized around the questions that change agents most often ask, this new edition of the classic book will help anyone from line managers to CEOs assess their culture and make it more effective.* Offers a new edition of a classic work with a focus on practitioners* Includes new case examples and information on globalization, the effects of technology, and managerial competencies* Covers the basics on changing culture and includes a wealth of practical advice