Stuart Ewen PR!: A Social History Of Spin

ISBN 13: 9780465061792

PR!: A Social History Of Spin

3,93 valoración promedio
( 139 valoraciones por Goodreads )
 
9780465061792: PR!: A Social History Of Spin
Ver todas las copias de esta edición ISBN.
 
 

Book by Ewen Stuart

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor:

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle," warned Ivy Lee, one of America's first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude." Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about the ideas that inspired the strategies of public relations specialists the growing use of images as tools of persuasion and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners,from Edward Bernays to George Gallup,exploring some of the most significant campaigns to mould the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.

Biografía del autor:

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate centre. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Ewen, Stuart
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevo Cantidad disponible: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 1998. PAP. Condición: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. del artículo: KS-9780465061792

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 10,24
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,22
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Stuart Ewen
Publicado por INGRAM PUBLISHER SERVICES US, United States (1998)
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevo Paperback Cantidad disponible: 10
Librería
Book Depository International
(London, Reino Unido)
Valoración
[?]

Descripción INGRAM PUBLISHER SERVICES US, United States, 1998. Paperback. Condición: New. Language: English . Brand New Book. The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle, warned Ivy Lee, one of America s first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude. Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee s words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as ATT, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about the ideas that inspired the strategies of public relations specialists the growing use of images as tools of persuasion and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners,from Edward Bernays to George Gallup,exploring some of the most significant campaigns to mould the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium. Nº de ref. del artículo: AA29780465061792

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 14,99
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Stuart Ewen
Publicado por INGRAM PUBLISHER SERVICES US, United States (1998)
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevo Paperback Cantidad disponible: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción INGRAM PUBLISHER SERVICES US, United States, 1998. Paperback. Condición: New. Language: English . Brand New Book. The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle, warned Ivy Lee, one of America s first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude. Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee s words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as ATT, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about the ideas that inspired the strategies of public relations specialists the growing use of images as tools of persuasion and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners,from Edward Bernays to George Gallup,exploring some of the most significant campaigns to mould the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium. Nº de ref. del artículo: AA29780465061792

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 15,13
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Stuart Ewen
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevo Cantidad disponible: > 20
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Condición: New. Depending on your location, this item may ship from the US or UK. Nº de ref. del artículo: 97804650617920000000

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 15,35
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Ewen, Stuart
Publicado por Basic Books (1996)
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevo Tapa blanda Cantidad disponible: 5
Librería
Valoración
[?]

Descripción Basic Books, 1996. Condición: New. A history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Num Pages: 496 pages, illustrations. BIC Classification: 1KBB; HBTB; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 227 x 154 x 27. Weight in Grams: 696. . 1996. 10/16/96. Paperback. . . . . . Nº de ref. del artículo: V9780465061792

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 17,79
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Stuart Ewen
Publicado por INGRAM PUBLISHER SERVICES US, United States (1998)
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevo Paperback Cantidad disponible: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción INGRAM PUBLISHER SERVICES US, United States, 1998. Paperback. Condición: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle, warned Ivy Lee, one of America s first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude. Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee s words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as ATT, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about the ideas that inspired the strategies of public relations specialists the growing use of images as tools of persuasion and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners,from Edward Bernays to George Gallup,exploring some of the most significant campaigns to mould the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium. Nº de ref. del artículo: BZE9780465061792

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 18,03
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Ewen, Stuart
Publicado por Basic Books
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevo Tapa blanda Cantidad disponible: 5
Librería
Kennys Bookstore
(Olney, MD, Estados Unidos de America)
Valoración
[?]

Descripción Basic Books. Condición: New. A history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Num Pages: 496 pages, illustrations. BIC Classification: 1KBB; HBTB; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 227 x 154 x 27. Weight in Grams: 696. . 1996. 10/16/96. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9780465061792

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 18,86
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Stuart Ewen
Publicado por Hachette Book Group
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevo Cantidad disponible: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Hachette Book Group. Condición: New. Brand New. Nº de ref. del artículo: 0465061796

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 15,98
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,90
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Stuart Ewen
Publicado por Basic Books (1998)
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevo Tapa blanda Cantidad disponible: 1
Librería
Valoración
[?]

Descripción Basic Books, 1998. Condición: New. Nº de ref. del artículo: TH9780465061792

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,00
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,99
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Ewen
Publicado por Basic Books
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevo Paperback Cantidad disponible: 5
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Basic Books. Paperback. Condición: New. New copy - Usually dispatched within 2 working days. Nº de ref. del artículo: B9780465061792

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 11,95
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,83
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda