Stuart Ewen PR! - A Social History of Spin

ISBN 13: 9780465061792

PR! - A Social History of Spin

3,92 valoración promedio
( 132 valoraciones por Goodreads )
 
9780465061792: PR! - A Social History of Spin

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners from Edward Bernays to George Gallup exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.

"Sinopsis" puede pertenecer a otra edición de este libro.

Review:

As "spin" assumes an omnipresent role in contemporary discourse, chasing out frank or direct speech with buzzwords and carefully weighted terminology, the time is ripe for a study of the industry that started it all. Stuart Ewen has written an exhaustive study of public relations that traces the evolution of PR throughout the 20th century, from the history of early advertising to its role in politics and "corporate communications." PR! is a book not just for industry types or communications majors, it contains thoughtful reflections on the impact of manufactured media on our culture and democracy, topics relevant to all.

About the Author:

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Ewen, Stuart
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevos Paperback Cantidad: 4
Librería
Big River Books
(Powder Springs, GA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. Brand New! We ship daily Monday - Friday!. Nº de ref. de la librería 1EYDQW00018S

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 8,65
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,97
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Stuart Ewen
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevos Cantidad: 1
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97804650617920000000

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,41
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Ewen, Stuart
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevos Cantidad: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 1998. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780465061792

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 10,83
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Stuart Ewen
Editorial: Basic Books (1996)
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Basic Books, 1996. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0465061796

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,39
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Stuart Ewen
Editorial: INGRAM PUBLISHER SERVICES US, United States (1998)
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción INGRAM PUBLISHER SERVICES US, United States, 1998. Paperback. Estado de conservación: New. Language: English . Brand New Book. The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle, warned Ivy Lee, one of America s first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude. Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee s words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as ATT, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about the ideas that inspired the strategies of public relations specialists the growing use of images as tools of persuasion and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners,from Edward Bernays to George Gallup,exploring some of the most significant campaigns to mould the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium. Nº de ref. de la librería AA29780465061792

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,46
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Stuart Ewen
Editorial: INGRAM PUBLISHER SERVICES US, United States (1998)
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción INGRAM PUBLISHER SERVICES US, United States, 1998. Paperback. Estado de conservación: New. Language: English . Brand New Book. The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle, warned Ivy Lee, one of America s first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude. Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee s words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as ATT, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about the ideas that inspired the strategies of public relations specialists the growing use of images as tools of persuasion and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners,from Edward Bernays to George Gallup,exploring some of the most significant campaigns to mould the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium. Nº de ref. de la librería AA29780465061792

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,48
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Ewen, Stuart
Editorial: Basic Books 10/23/1998 (1998)
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevos Paperback or Softback Cantidad: 10
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Basic Books 10/23/1998, 1998. Paperback or Softback. Estado de conservación: New. PR!: A Social History of Spin. Book. Nº de ref. de la librería BBS-9780465061792

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,78
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Ewen, Stuart
Editorial: Basic Books (2017)
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevos Paperback Cantidad: > 20
Impresión bajo demanda
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Basic Books, 2017. Paperback. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería 0465061796

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,93
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,70
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Ewen, Stuart
Editorial: Basic Books (1996)
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevos Tapa blanda Cantidad: 5
Librería
Valoración
[?]

Descripción Basic Books, 1996. Estado de conservación: New. A history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Num Pages: 496 pages, illustrations. BIC Classification: 1KBB; HBTB; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 227 x 154 x 27. Weight in Grams: 696. . 1996. 10/16/96. Paperback. . . . . . Nº de ref. de la librería V9780465061792

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,57
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Stuart Ewen
Editorial: INGRAM PUBLISHER SERVICES US, United States (1998)
ISBN 10: 0465061796 ISBN 13: 9780465061792
Nuevos Paperback Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción INGRAM PUBLISHER SERVICES US, United States, 1998. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle, warned Ivy Lee, one of America s first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude. Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee s words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as ATT, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about the ideas that inspired the strategies of public relations specialists the growing use of images as tools of persuasion and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners,from Edward Bernays to George Gallup,exploring some of the most significant campaigns to mould the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium. Nº de ref. de la librería BZE9780465061792

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,71
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda