Just as ancient Vikings took the world by storm with swords and fast ships, modern Scandinavians have done the same with such innovative companies as Volvo, IKEA, and Absolut. This accessible and witty business study reveals how Nordic companies are making a huge impact on the corporate landscape and what lessons other businesses can learn from them. Unlike many European and American companies, the Scandinavians operate by focusing on an original idea and developing a unique way of turning it into reality. For these businesses, biggest is almost never best, competition is nonsense, and money does not make the world go round—despite what contemporary corporate logic might say.
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Steve Strid is a brand consultant whose writing has appeared in publications such as the Guardian, Sunday Times, and Los Angeles Times. Claes Andréasson is a legend in the marketing world; as North American director for the Absolut Company, he played a significant role in Absolut's marketing success.
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Descripción Cyan Communications, 2007. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110462099059
Descripción Cyan Communications. Hardcover. Estado de conservación: New. 0462099059 New Condition. Nº de ref. de la librería NEW6.3092411
Descripción Cyan Communications, 2007. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0462099059