An Introduction to Social Media Marketing - Tapa dura

‘This is a very comprehensive book that offers excellent theoretical background and illustrates with real-life examples. It provides significant insights into the dynamic role of social media in marketing and will be very useful for both the students as well as the social media marketing practitioners.’ – Prithwiraj Nath, Norwich Business School, University of East Anglia, UK

‘Another great book by Charlesworth. As is the case with his texts, the work is very accessible to readers new to the subject, whilst offering insights for the more experienced academic and practitioner. This book takes a logical tour through social media marketing. In addition, it avoids the overly optimistic ‘dogma’ often found in this subject area. This book is a fine attempt to consider social media marketing from a more hard-nosed perspective. It is not only an informative text but also a thoroughly enjoyable read.’ - Dr Michael Cassop Thompson, Senior Lecturer, Leeds Beckett University, UK

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline.

Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading.

Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios.

The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area.

Topics covered in this book include:

• Social networking
• Consumer reviews
• Social service and support
• Real-time social media marketing
• Blogging
• Viral marketing and influencers
• Advertising on social media

And much more.

An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.