Brand culture editado por Routledge
"Sinopsis" puede pertenecer a otra edición de este libro.
'An impressive book that does much to reconcile the glaring disconnect between the revealed cultural lives of brands and dominant views of how branding works. Positioned squarely at the intersection of theory and practice, and informed by a wide array of perspectives and disciplines, the book is invaluable for practitioners and researchers who have struggled with the contextual, mutable, and co-created realities of the brand. This necessary and useful counterpoint truly advances our understanding of the why and how of brands.' - Susan Fournier, author, brand consultant, and Boston University,USA
This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:
This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
GRATIS
A Estados Unidos de America
Gastos de envío:
EUR 3,60
A Estados Unidos de America
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Paperback. Condición: USED_GOOD. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.15. Nº de ref. del artículo: G0415355990I3N00
Cantidad disponible: 1 disponibles
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00049372994
Cantidad disponible: 2 disponibles
Librería: AwesomeBooks, Wallingford, Reino Unido
Paperback. Condición: Very Good. Brand Culture This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780415355995
Cantidad disponible: 1 disponibles
Librería: Bahamut Media, Reading, Reino Unido
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780415355995
Cantidad disponible: 1 disponibles
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 17617384-20
Cantidad disponible: 1 disponibles
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP23646497
Cantidad disponible: 1 disponibles
Librería: BookReading, Artesia, CA, Estados Unidos de America
Condición: USED_FAIR. IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. Nº de ref. del artículo: A0415355990
Cantidad disponible: 1 disponibles
Librería: BookReading, Artesia, CA, Estados Unidos de America
Condición: USED_GOOD. IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion materials, regardless of what is stated in item title. We ship from multiple locations. Prompt customer service. Nº de ref. del artículo: G0415355990
Cantidad disponible: 1 disponibles
Librería: Smith Family Bookstore Downtown, Eugene, OR, Estados Unidos de America
Trade Paperback. Condición: USED_VERYGOOD. text clean and unmarked. binding tight. covers have very light wear. edges of pages have very light wear. Nº de ref. del artículo: 5037484
Cantidad disponible: 1 disponibles
Librería: GoldenWavesOfBooks, Fayetteville, TX, Estados Unidos de America
Paperback. Condición: NEW. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0415355990
Cantidad disponible: 1 disponibles