The Virtual (Key Ideas) - Tapa dura

"Rob Shields has written an encyclopedia of the virtual that will prove to be as indispensable to the layman as to the researcher." -Pierre Levy, Canada Research Chair on Collective Intelligence, University of Ottawa "Shields succeeds in removing the mask of The Virtual, revealing its productivity, ubiquity, and logic. The resulting text offers a compelling social critique of abstraction-on our screens, in the workplace, and within the very forces of globalization." -Greg Elmer, Boston College

This book looks at the origins and the many contemporary meanings of the virtual. Rob Shields shows how the construction of virtual worlds has a long history. He examines the many forms of faith and hysteria that have surrounded computer technologies in recent years. Moving beyond the technologies themselves he shows how the virtual plays a role in our daily lives at every level. The virtual is also an essential concept needed to manage innovation and risk. It is real but not actual, ideal but not abstract. The virtual, he argues, has become one of the key organizing principles of contemporary society in the public realms of politics, business and consumption as well as in our private lives.