Semiotics: The Basics - Tapa dura

'This book is not only a model of an introductory textbook, but goes far beyond the limitations of that genre to give us a genuinely new and consistent view of the field. I would recommend it to anyone already researching in the field, as a way of refreshing their understanding of the potential of semiotic analysis, as well as a perfect guide for teaching students from undergraduate level up.'
- Edward McDonald, English editor at Chinese Central Television

'This is an excellent basic introduction to the subject, with a good glossary, an index, and a list of further reading.' - Mantex

Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out:
* what is a sign?
* which codes do we take for granted?
* what is a text?
* how can semiotics be used in textual analysis?
* who were Saussure, Peirce, Barthes and Jakobson - and why are they important?
Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www.aber.ac.uk/media/Documents/S4B