The authors cover the essential elements of communication, including communication between individuals and groups, in organizations and through mass media and new technologies.
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Reseña del editor:
More Than Words provides an introduction to both communication theory and practice. The authors cover essential elements of communication, including communication between individuals and groups, in organisations and through mass media and new technologies. This new edition of the best-selling text has been fully revised and updated to take into account new developments in communication and media studies. The third edition features case studies and assignments, and a new series of key questions helping students to understand central concepts in communication studies. It contains expanded sections on mass media and on practical communication and media skills, with guidance on listening skills, interpersonal and social skills, writing skills, leaflet design, and planning, scripting, and producing audio and video material. More Than Words is illustrated with new models and photographs and has checklist summaries for easy revision purposes. Clear and practical, it is an essential text for students of communication studies.
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- EditorialRoutledge
- Año de publicación1998
- ISBN 10 0415170079
- ISBN 13 9780415170079
- EncuadernaciónTapa blanda
- Número de edición3
- Número de páginas294
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Valoración
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2,86
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