Misbehaving: The Story of Behavioral Economics

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9780393080940: Misbehaving: The Story of Behavioral Economics
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A founding father of behavioral economics (Chicago Tribune), Richard H. Thaler has spent his career investigating the radical notion that the central agents in the economy are humans error-prone but predictable individuals. Once dismissed by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Misbehaving spans Thaler s decades as a leader in this transformation and reveals how the insights of behavioral economics can help everyone think more intelligently about their time and their money. With relatable examples from everyday life investments, household spending to television game show dilemmas and the NFL draft, Misbehaving offers a present-at-the-creation account of Thaler s battle to upend traditional economic thinking. As readable as Freakonomics, as provocative as Thinking, Fast and Slow, Misbehaving is a singular look into profound human foibles one that will have readers retooling their grocery lists and retirement strategies, and lead managers to rethink every aspect of their business."

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Richard H. Thaler
Editorial: W. W. Norton & Company 2015-06-30 (2015)
ISBN 10: 0393080943 ISBN 13: 9780393080940
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Descripción W. W. Norton & Company 2015-06-30, 2015. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-01596347

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Richard H. Thaler
Editorial: WW Norton Co, United States (2015)
ISBN 10: 0393080943 ISBN 13: 9780393080940
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Descripción WW Norton Co, United States, 2015. Hardback. Estado de conservación: New. 238 x 158 mm. Language: English . Brand New Book. Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Nº de ref. de la librería AAS9780393080940

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Richard H. Thaler
Editorial: WW Norton Co, United States (2015)
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Descripción WW Norton Co, United States, 2015. Hardback. Estado de conservación: New. 238 x 158 mm. Language: English . Brand New Book. Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Nº de ref. de la librería AAS9780393080940

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Descripción W. W. Norton and#38; Company, 2015. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780393080940

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Descripción W. W. Norton and#38; Company, 2015. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780393080940

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Descripción WW Norton & Co 2015-05-12, New York, 2015. hardback. Estado de conservación: New. Nº de ref. de la librería 9780393080940

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Descripción WW Norton & Co. Hardback. Estado de conservación: new. BRAND NEW, Misbehaving: The Making of Behavioral Economics, Richard H. Thaler, Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Nº de ref. de la librería B9780393080940

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Descripción W. W. Norton & Company. Hardcover. Estado de conservación: New. 0393080943 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 17401014

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Editorial: Norton & Company Jul 2015 (2015)
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Descripción Norton & Company Jul 2015, 2015. Buch. Estado de conservación: Neu. 241x161x40 mm. Neuware - 3 415 pp. Englisch. Nº de ref. de la librería 9780393080940

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