Sway: The Irresistible Pull of Irrational Behavior - Tapa blanda

Brafman, Ori; Brafman, Rom

9780385530606: Sway: The Irresistible Pull of Irrational Behavior

Tapa blanda

ISBN 10: 0385530609 ISBN 13: 9780385530606

Editorial: Crown, 2009

Ver todas las copias de esta edici�n del ISBN

73 Usado

De EUR 3,49

33 Nuevo

De EUR 5,15

Book by Brafman Ori Brafman Rom

"Sinopsis" puede pertenecer a otra edici�n de este libro.

Cr�ticas

Praise for SWAY*

"A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics."--Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?
"Now we know why no one ever coined the phrase 'rational exuberance.' Behind the surprising ways we all make choices, the Brafmans find biology, humanity, and the wisdom of our collective experience. As a longtime student of how financial decisions are made, I found their insights utterly fascinating. Once I started reading, I couldn't stop--and I suspect the Brafmans could tell you exactly why!"
--Sallie Krawcheck, CEO, Citi Global Wealth Management

"Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us."--Robert B. Cialdini, author of New York Times bestseller Influence

"Brilliant."
--Klaus Schwab, chairman of the World Economic Forum

"A page-turner of an investigation into how our minds work . . . and trick us. Think you behave rationally? Read this book first."--Timothy Ferriss, author of the New York Times #1 bestseller The 4-Hour Workweek

"Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right . . . but some irrational lure, such as the hope of quick success, pulled me in."--Martin L. Perl, 1995 Nobel Laureate in Physics

*DISCLAIMER: If you decide to buy this book because of these endorsements, you just got swayed. One of the psychological forces you'll read about in Sway is our tendency to place a higher value on opinions from people in positions of prominence, power, or authority.
(But you should still buy the book.)

"If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our all-too-human minds actually work."--Alan M. Webber, founding editor of Fast Company magazine

Rese�a del editor

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

EditorialCrown
A�o de publicaci�n2009
ISBN 10 0385530609
ISBN 13 9780385530606
Encuadernaci�nTapa blanda
N�mero de p�ginas224

Comprar usado

Condici�n: Aceptable
Item in good condition. Textbooks... Ver este art�culo

EUR 3,49

Convertir moneda

Gastos de env�o: GRATIS
A Estados Unidos de America

Destinos, gastos y plazos de env�o

A�adir al carrito

Comprar nuevo

Ver este art�culo

EUR 5,15

Convertir moneda

Gastos de env�o: EUR 3,59
A Estados Unidos de America

Destinos, gastos y plazos de env�o

A�adir al carrito

Otras ediciones populares con el mismo t�tulo

9780385524384: Sway: The Irresistible Pull of Irrational Behavior

Edici�n Destacada

ISBN 10: 0385524382 ISBN 13: 9780385524384
Editorial: Crown Pub, 2008
Tapa dura

Virgin Books, 2009 (Tapa blanda)

Los mejores resultados en AbeBooks

Imagen de archivo

Sway The Irresistible Pull of

Brafman, Ori

Publicado por Broadway Books, 2009

ISBN 10: 0385530609 ISBN 13: 9780385530606

Antiguo o usado Tapa blanda

Librería: SecondSale, Montgomery, IL, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N� de ref. del art�culo: 00062201900

Contactar al vendedor

Comprar usado

EUR 3,49

Convertir moneda

Gastos de env�o: GRATIS

A Estados Unidos de America

Destinos, gastos y plazos de env�o

Cantidad disponible: M�s de 20 disponibles

A�adir al carrito

Imagen de archivo

Sway The Irresistible Pull of

Brafman, Ori

Publicado por Broadway Books, 2009

ISBN 10: 0385530609 ISBN 13: 9780385530606

Antiguo o usado Tapa blanda

Librería: SecondSale, Montgomery, IL, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N� de ref. del art�culo: 00061451197

Contactar al vendedor

Comprar usado

EUR 3,49

Convertir moneda

Gastos de env�o: GRATIS

A Estados Unidos de America

Destinos, gastos y plazos de env�o

Cantidad disponible: 6 disponibles

A�adir al carrito

Imagen de archivo

Sway: The Irresistible Pull of Irrational Behavior

Brafman, Ori, Brafman, Rom

Publicado por Broadway Books (edition ), 2009

ISBN 10: 0385530609 ISBN 13: 9780385530606

Antiguo o usado Paperback

Librería: BooksRun, Philadelphia, PA, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

Paperback. Condici�n: Fair. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. N� de ref. del art�culo: 0385530609-7-18

Contactar al vendedor

Comprar usado

EUR 3,51

Convertir moneda

Gastos de env�o: GRATIS

A Estados Unidos de America

Destinos, gastos y plazos de env�o

Cantidad disponible: 1 disponibles

A�adir al carrito

Imagen de archivo

Sway: The Irresistible Pull of Irrational Behavior

Brafman, Ori, Brafman, Rom

Publicado por Broadway Books (edition ), 2009

ISBN 10: 0385530609 ISBN 13: 9780385530606

Antiguo o usado Paperback

Librería: BooksRun, Philadelphia, PA, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

Paperback. Condici�n: Fair. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. N� de ref. del art�culo: 0385530609-7-1

Contactar al vendedor

Comprar usado

EUR 3,51

Convertir moneda

Gastos de env�o: GRATIS

A Estados Unidos de America

Destinos, gastos y plazos de env�o

Cantidad disponible: 1 disponibles

A�adir al carrito

Imagen de archivo

Sway: The Irresistible Pull of Irrational Behavior

Brafman, Ori; Brafman, Rom

Publicado por Broadway Books, 2009

ISBN 10: 0385530609 ISBN 13: 9780385530606

Antiguo o usado Tapa blanda

Librería: clickgoodwillbooks, Indianapolis, IN, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Acceptable. This is a paper back book: Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. N� de ref. del art�culo: 3O6HLS004Y1U

Contactar al vendedor

Comprar usado

EUR 1,37

Convertir moneda

Gastos de env�o: EUR 3,59

A Estados Unidos de America

Destinos, gastos y plazos de env�o

Cantidad disponible: 1 disponibles

A�adir al carrito

Imagen de archivo

Sway: The Irresistible Pull of Irrational Behavior

Brafman, Rom,Brafman, Ori

Publicado por Broadway Books, 2009

ISBN 10: 0385530609 ISBN 13: 9780385530606

Antiguo o usado Paperback

Librería: Once Upon A Time Books, Siloam Springs, AR, Estados Unidos de America

Calificaci�n del vendedor: 4 de 5 estrellas

Paperback. Condici�n: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . N� de ref. del art�culo: mon0000656410

Contactar al vendedor