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Descripción Paperback. Condición: new. Paperback. Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective. "Reflecting the latest trends and issues, Services Marketing: Concepts, Strategies, & Cases 6e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's dynamic service-related market sectors"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780357718308
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Descripción Paperback. Condición: new. Paperback. Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective. "Reflecting the latest trends and issues, Services Marketing: Concepts, Strategies, & Cases 6e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's dynamic service-related market sectors"-- Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9780357718308