The Art of Persuasion: How to Influence People and Get What You Want - Tapa blanda

A book that goes a long way to take the mystery out of effective communication' - Independent on Sunday We all know what we want, and this book will help us get it with a smile - You magazine

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen - whether a new business, community project or innovative idea - the one crucial factor by which it will stand or fail is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen. If you're determined to get your project off the ground and see it successful, then this book is the one tool you need. Juliet Erickson brings her expertise to the general public for the first time, and shows you how to: Understand how your personal communication skills affect your life and ability to make things happen. Learn how to plan, prepare and deliver your idea effectively. Be ready to seize opportunities w