Book by McDonald Malcolm Christopher Martin
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'A very comprehensive, authoritative text, its strengths reflecting its authors.' - Dr Geoffrey Randall, Consultant and author of Principles of Marketing (Thomson)
'A very comprehensive, authoritative text, its strengths reflecting its authors'...given the authors' reputations, it will undoubtedly sell well . . . Professors McDonald and Christopher are, of course, among the doyens of the British marketing academy. Both are enormously experienced and highly respected, and any text bearing their names will have its own authority and appeal. The content of the book is very comprehensive, dealing in detail with many topics that are covered less fully by others. It reflects the authors' (and Cranfield's) well-known strengths in areas such as business-to-business marketing, key account management, logistics and marketing planning...The length and comprehensiveness of the book make it most suitable as an academic text, probably for graduate and post-experience students. Many managers would also buy it on the names of the authors...The emphasis on value is entirely justified, and reflects current thinking.' - Dr Geoffrey Randall, Consultant and author of Principles of Marketing (Thomson)
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.
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Librería: AwesomeBooks, Wallingford, Reino Unido
Paperback. Condición: Very Good. Marketing: A Complete Guide This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780333994375
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Librería: Bahamut Media, Reading, Reino Unido
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780333994375
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Good. illustrated edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 49698830-20
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Librería: Orbiting Books, Hereford, Reino Unido
Paperback. Condición: Very Good. Bumped edges. Creased cover. Creased pages. Slight scratches to cover. Sun Damage to edge of pages. Appears unread, may have minor damage from transit/storage. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Nº de ref. del artículo: mon0000629931
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Librería: Bestsellersuk, Hereford, Reino Unido
Paperback. Condición: Good. warped, bumps and scratches to cover, dirty marks to edges of pages No.1 BESTSELLERS - great prices, friendly customer service â" all orders are dispatched next working day. Nº de ref. del artículo: mon0000860633
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Librería: Bestsellersuk, Hereford, Reino Unido
Paperback. Condición: Very Good. Slight marks to edge of pages. No.1 BESTSELLERS - great prices, friendly customer service â" all orders are dispatched next working day. Nº de ref. del artículo: mon0000558790
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Nº de ref. del artículo: 9146839
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Nº de ref. del artículo: 9146838
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Nº de ref. del artículo: 8966893
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Nº de ref. del artículo: 9808463
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