"Sinopsis" puede pertenecer a otra edición de este libro.
'This is a credible attempt to look at alternative viewpoints rather than just the traditional view...I thought that the bringing together of different viewpoints was useful and would be valuable for a Masters level course. There is much to praise in the book...' - Dr C Lewis, Nottingham Business School
'I enjoyed reading this book and found it an interesting essay around international marketing and the development of theory...There are also some useful in depth explanations...I found this easy to read and the earlier sections informed the latter' - Andrew Cropper, Sheffield Hallam University
'The language is clear and easy to understand, there is a good discussion of risk and a good summary of different academic approaches and theories.' - Anita Peleg, South Bank University, London
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Nº de ref. del artículo: ABEJUNE24-78285