Strategic Management Essentials

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9780324788495: Strategic Management Essentials
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STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authorsA market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the textAs presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companiesuboth domestic and internationaluso that students gain practice putting chapter concepts into action.

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Gareth;Hill Jones
Editorial: Cengage Learning Emea (2009)
ISBN 10: 0324788495 ISBN 13: 9780324788495
Nuevos Taschenbuch Cantidad: 4
Edición internacional
Librería
AHA-BUCH
(Einbeck, Alemania)
Valoración
[?]

Descripción Cengage Learning Emea, 2009. Taschenbuch. Estado de conservación: Neu. Neu Neuware, Importqualität, Schnellversand mit dpd - STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authors market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the texts presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companiesboth domestic and internationalso that students gain practice putting chapter concepts into action.STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authorsÆ market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the textÆs presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companiesùboth domestic and internationalùso that students gain practice putting chapter concepts into action. 400 pp. Englisch. Nº de ref. de la librería INF1000180239

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