Book by Dunne Patrick M Lusch Robert F
"Sinopsis" puede pertenecer a otra edición de este libro.
Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine books, and countless hours of consulting work to his credit. An authority in the area of marketing strategy and distribution systems, Professor Lusch has published 15 books. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne and Lusch bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style filled with pictures and exhibits. It emphasizes the impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers. This text also illustrates how retailing as a career choice can be fun, exciting, challenging, and rewarding. This excitement arises from selecting a merchandise assortment at market, determining how to present the merchandise in the store, developing a promotional program for the new assortment, or planning next season's sales -- all in an ever-changing economic environment. And the reward comes from doing this better than the competition. Helping students achieve their personal bests, RETAILING includes a thorough in-text study guide, which includes review questions, writing and speaking exercises, cases covering the gamut of retail operations, a computer spreadsheet case involving a small retail shop, and more. In addition, "Planning Your Own Retail Business" exercises give students experience grappling with the challenges managers/owners face in day-to-day operations, allowing readers to see firsthand the financial impact of retail decisions.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,59
A Estados Unidos de America
Gastos de envío:
GRATIS
A Estados Unidos de America
Librería: Letusbegin, Ossining, NY, Estados Unidos de America
Hardcover. Condición: USED_ASNEW. Hardcover, clean unmarked pristine pages, would be new except for slight warehouse wear, no remainder marks, tight binding, sealed in plastic, exact artwork as listed, Nº de ref. del artículo: 130161031027
Cantidad disponible: 1 disponibles
Librería: TextbookRush, Grandview Heights, OH, Estados Unidos de America
Condición: Very Good. Softcover, International Edition. This is an International Edition. Nº de ref. del artículo: 42790704
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Hardcover. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.55. Nº de ref. del artículo: G032436279XI5N00
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.55. Nº de ref. del artículo: G032436279XI4N00
Cantidad disponible: 1 disponibles
Librería: TextbookRush, Grandview Heights, OH, Estados Unidos de America
Condición: Good. Softcover, International Edition. This is an International Edition. Nº de ref. del artículo: 44183370
Cantidad disponible: 1 disponibles
Librería: SGS Trading Inc, Franklin Lakes, NJ, Estados Unidos de America
Hardcover. Condición: Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking. Nº de ref. del artículo: SKU0190042
Cantidad disponible: 2 disponibles
Librería: The Book Spot, Sioux Falls, SD, Estados Unidos de America
Hardcover. Condición: New. Nº de ref. del artículo: Abebooks564972
Cantidad disponible: 1 disponibles
Librería: BennettBooksLtd, North Las Vegas, NV, Estados Unidos de America
hardcover. Condición: New. In shrink wrap! Looks like an interesting title!. Nº de ref. del artículo: Q-032436279x
Cantidad disponible: 1 disponibles
Librería: BennettBooksLtd, North Las Vegas, NV, Estados Unidos de America
Condición: New. New. In shrink wrap. Looks like an interesting title! 2.55. Nº de ref. del artículo: Q-032436279X
Cantidad disponible: 1 disponibles