Introduction to Business - Tapa dura

"I have been using Madura's Introduction to Business for over three years now and taught well over 1,000 students using it. We receive an instructor evaluation every term from every student, every time. One of the questions on that evaluation relates to the appropriateness of the text. Our results show that not only do I like your book - the students do too! The in-text study guide and the on-going focus on the business plan is what I see are the major strengths, but I also find the vocabulary being in the margins really helps my non-native speakers (my University has a HIGHLY diverse population). I find the book to be clear and straight forward, easy to read. It also gives me enough room to add supplemental information to my lectures." "I like the use of diagrams and other visual aids that add value to the text coverage. Many of today's students are visual learners, rather than verbal-linguistic learners . . . I also like the self-scoring exercises and think you should include more of them - anything that encourages students to think about how the concepts apply to themselves is very useful. I also like the attempt to provide a variety of exercises at the end of each chapter - internet, annual report, case, etc."

This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This texts' applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a "Business Plan Booklet" and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.