Críticas:
The number of case studies is certainly impressive, and they provide nice examples of the theory. For the most part I like Salvatore's text. I think this is one of the better managerial economics textbooks in circulation. I think the writing is lucid and the presentation is great. The author presents the material in an easily accessible manner. I think the writing flows smoothly, and the students do not have much difficulty in absorbing the material presented. The examples and the case studies are well chosen. I have used the text both at the advanced undergraduate as well as the MBA level and I think the students like the style of writing and the presentation. The themes stated in the preface are quite commensurate with my teaching philosophy. Managerial Economics in a Global Economy by Dominick Salvatore, fourth edition, is definitely one of the top contenders in this field. As is evident from his other texts on micro theory and international economics, in his Managerial text, Professor Salvatore has succeeded in negotiating the often fine line between accessibility, rigor, and comprehensiveness. The result is a text that scores very high in readability, rigor, and coverage. He deserves much credit, and our applause, for integrating international topics that give the students the added benefit of insights into global management education. I strongly recommend this book for senior-level or MBA programs. For the most part I like Salvatores text. I think this is one of the better managerial economics textbooks in circulation. I think the writing is lucid and the presentation is great. The author presents the material in an easily accessible manner. I think the writing flows smoothly, and the students do not have much difficulty in absorbing the material presented. The examples and the case studies are well chosen. I have used the text both at the advanced undergraduate as well as the MBA level and I think the students like the style of writing and the presentation. The themes stated in the preface are quite commensurate with my teaching philosophy. For the most part I like Salvatoreas text. I think this is one of the better managerial economics textbooks in circulation. I think the writing is lucid and the presentation is great. The author presents the material in an easily accessible manner. I think the writing flows smoothly, and the students do not have much difficulty in absorbing the material presented. The examples and the case studies are well chosen. I have used the text both at the advanced undergraduate as well as the MBA level and I think the students like the style of writing and the presentation. The themes stated in the preface are quite commensurate with my teaching philosophy.
Reseña del editor:
This text uses the theory of the firm as the unifying theme to examine the managerial decision process. It introduces a global view into managerial economics to reflect the internationalization of tastes, production and distribution in the globalizing world, and goes on to introduce many topics and managerial tools into the study of managerial economics such as: firm architecture; strategic behaviour; business ethics; electronic commerce; risk management; international economies of scale; the virtual corporation; re-engineering; benchmarking; the learning organization; and the digital factory. The book shows how managerial decisions are actually made with relevant real-world case applications and integrative case studies.
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