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Sinopsis
Book by Andersen Erika
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Críticas
"Unlike most experts in her field, Erika Andersen has an approach to being strategic that's sensible and accessible. With her, you feel capable of creating the business, career and life you want. She's to strategy what Suze Orman is to personal finance!" - Nancy Tellem, President, CBS Paramount television network entertainment group."
Reseña del editor
In "Being Strategic", noted consultant Erika Andersen helps the reader approach business - and life - strategically, explaining why it's important, what's involved in doing it, and how to do it. "Being Strategic" offers a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical: first, get clear about where you're starting from; now, imagine your 'castle on the hill,' your ultimate goal; then identify trolls waiting under the bridge, obstacles in your path; next outline a path to get to the castle: your core strategies and the tactics for implementing them; and constantly re-evaluate your strategy and your tactics as conditions change. Using a very accessible frame story of 13th century Welsh nobles building a castle for protection, and weaving in dozens of real-life examples from her practice, which has helped top restaurateur Danny Meyer and many others, Andersen offers a complete course in turning around a business, or a life.
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- EditorialSt Martin's Press
- Año de publicación2009
- ISBN 10 0312553986
- ISBN 13 9780312553982
- EncuadernaciónTapa dura
- Número de páginas288
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Being Strategic: Plan for Success; Out-think Your Competitors; Stay Ahead of Change
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