No Logo: No Space, No Choice, No Jobs

3,86 valoración promedio
( 20.451 valoraciones por Goodreads )
 
9780312421434: No Logo: No Space, No Choice, No Jobs

With a new Afterword to the 2002 edition,  No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction

"Sinopsis" puede pertenecer a otra edición de este libro.

Review:

We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations."

In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?

Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change.

But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan

From the Inside Flap:

There's a bad mood rising against the corporate brands. No Logo is the warning on the label.

Once a poster boy for the new economy, Bill Gates has become global whipping boy. Nike's swoosh - the marketing success of the nineties - is now equated with sweatshop labour, and teenage MacDonald's workers are joining the Teamsters. What is going on? No Logo, an incisive and insightful report from the frontlines of mounting backlash against multinational corporations, explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

No Logo uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. And as job security disappears, the respectful reverence which corporations enjoyed as engines of the economy is also dissipating - as is their protection from worker and citizen rage.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Naomi Klein
Editorial: Picador (2002)
ISBN 10: 0312421435 ISBN 13: 9780312421434
Nuevos Paperback Cantidad: 1
Librería
Poverty Hill Books
(La Grange, IL, Estados Unidos de America)
Valoración
[?]

Descripción Picador, 2002. Paperback. Estado de conservación: New. BRAND NEW COPY, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. de la librería 9000567

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 7,86
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Klein, Naomi
Editorial: Picador 2002-04-06 (2002)
ISBN 10: 0312421435 ISBN 13: 9780312421434
Nuevos Paperback Primera edición Cantidad: 1
Librería
M and N Media
(Acworth, GA, Estados Unidos de America)
Valoración
[?]

Descripción Picador 2002-04-06, 2002. Paperback. Estado de conservación: New. First Edition. 0312421435 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Nº de ref. de la librería TM-0312421435

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,28
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Naomi Klein
Editorial: Picador (2002)
ISBN 10: 0312421435 ISBN 13: 9780312421434
Nuevos Paperback Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Picador, 2002. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0312421435

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,16
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Naomi Klein
Editorial: Picador (2002)
ISBN 10: 0312421435 ISBN 13: 9780312421434
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Picador, 2002. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0312421435

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,72
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Klein, Naomi
Editorial: Picador (2002)
ISBN 10: 0312421435 ISBN 13: 9780312421434
Nuevos Paperback Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Picador, 2002. Paperback. Estado de conservación: New. Nº de ref. de la librería P110312421435

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,25
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,55
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Klein, Naomi
Editorial: Picador
ISBN 10: 0312421435 ISBN 13: 9780312421434
Nuevos PAPERBACK Cantidad: 1
Librería
Cloud 9 Books
(Wellington, FL, Estados Unidos de America)
Valoración
[?]

Descripción Picador. PAPERBACK. Estado de conservación: New. 0312421435 New Condition. Nº de ref. de la librería NEW6.1094049

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 52,68
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,25
A Estados Unidos de America
Destinos, gastos y plazos de envío