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Book by Blackett Tom Boad Bob
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor:
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area.
Biografía del autor:
Tom Blackett is Group Deputy Chairman of Interbrand Newell and Sorrell. Bob Boad is Senior Trade Marks Adviser at Group Trade Marks, BP Amoco Plc.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPalgrave Macmillan
- Año de publicación1999
- ISBN 10 031222897X
- ISBN 13 9780312228972
- EncuadernaciónTapa dura
- Número de páginas142
- EditorBlackett Tom, Boad Robert W.
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Co-Branding: The Science of Alliance
Publicado por
Palgrave Macmillan
(1999)
ISBN 10: 031222897X
ISBN 13: 9780312228972
Antiguo o usado
Tapa dura
Cantidad disponible: 1
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