Research Methods in Service Industry Management - Tapa dura

An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.

Until now there has been no text which specifically examines research techniques in service industries. Books have until now been based on research methods which have been adapted from other more established academic disciplines. This book establishes a research methodology specifically designed for the service industry, explaining the whys and wherefores of research and putting different paradigms and styles of research into perspective. It provides a solid understanding of the theoretical perspectives involved while exploring the practicalities of undertaking service industries research, and is suitable for both undergraduate and postgraduate students.