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Sinopsis
Book by Barsoux JeanLouis
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A study of how humour is employed at all levels of management and in different business sectors; how managers use humour to influence and persuade, to motivate and unite, to say the unspeakable and to facilitate change; how humour is a shield to deflect criticism, to cope with failure and to defuse tension; how humour plays a wider role in business, reinforcing shared values, bonding teams and organizations, shaping and perpetuating corporate cultures; and how advertisers segment consumers by the humorous cues to which they respond. This book identifies situations where humour can be used as a tool, and also highlights areas where it is likely to backfire or show its limitations. The book also presents international perspectives, comparing British management with US, French and German management. It evaluates the impact of humour in advertising and is presented in an accessible style, utilizing quotes from "celebrity" business figures such as Sir John Harvey-Jones, Sir Peter Parker, Sir Allen Sheppard; Sir Winston Fletcher and Jeremy Bullmore.
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- EditorialContinuum International Publishing Group Ltd.
- Año de publicación1993
- ISBN 10 0304328219
- ISBN 13 9780304328215
- EncuadernaciónTapa blanda
- Número de páginas208
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Funny Business: Humour, Management and Business Culture (Business Practitioner)
Librería: AwesomeBooks, Wallingford, Reino Unido
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Hardcover. Condición: Very Good. Funny Business: Humour, Management and Business Culture (Business Practitioner) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780304328215
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Funny Business: Humour, Management and Business Culture (Business Practitioner)
Librería: Bahamut Media, Reading, Reino Unido
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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780304328215
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Funny Business: Humour, Management and Business Culture
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.71. Nº de ref. del artículo: 0304328219-2-3
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Funny Business : Humour, Management and Business Culture
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Bloomsbury Publishing Plc, 1993
ISBN 10: 0304328219
ISBN 13: 9780304328215
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP62787222
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Funny Business: Humour, Management and Business Culture (Business Practitioner S.)
Publicado por
Continuum International Publishing Group Ltd., 1993
ISBN 10: 0304328219
ISBN 13: 9780304328215
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
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Condición: As New. 1993. Paperback. Good clean copy with some minor shelf wear. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: KSS0000070
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Funny Business: Humour, Management and Business Culture (Business Practitioner S.)
Publicado por
Continuum International Publishing Group Ltd., 1993
ISBN 10: 0304328219
ISBN 13: 9780304328215
Antiguo o usado
Tapa blanda
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. 1993. Paperback. Good clean copy with some minor shelf wear. . . . . Nº de ref. del artículo: KSS0000070
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Funny Business: Humour, Management and Business Culture
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Good. Humour in the workplace is rarely neutral, trivial or random. It is deployed for the achievement of quite specific purposes, to do with self-preservation, getting things done or getting one's way. Managers use humour as a to influence and persuade, to motivate and unite, to say the unspeakable and to facilitate change. They also use humour as a to deflect criticism, to cope with failure, to defuse tension and to make their working lives more bearable. An awareness of how humour is used, by individuals and on them, is critical to managerial effectiveness.<br />Humour also plays a wider role in business, reinforcing shared values at every bonding teams in organizations, shaping and perpetuating corporate cultures, underpinning national management styles, and even helping advertisers to segment consumers by the humorous cues to which they respond.<br />In Funny Business Jean-Louis Barsoux explores the neglected area of humour in business. From first-hand observation and from interviews with a range of practising managers and top industrialists, including Sir John Harvey-Jones, Sir Peter Parker and Sir Allen Sheppard, he identifies the way humour is employed at all levels of organizations and in different sectors of the economy. Nº de ref. del artículo: SONG0304328219
Cantidad disponible: 1 disponibles
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Funny Business: Humour, Management and Business Culture
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Buy with confidence! Book is in new, never-used condition 0.71. Nº de ref. del artículo: bk0304328219xvz189zvxnew
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Funny Business: Humour, Management and Business Culture
Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. New! This book is in the same immaculate condition as when it was published 0.71. Nº de ref. del artículo: 353-0304328219-new
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