Social Marketing

4 valoración promedio
( 1 valoraciones por Goodreads )
 
9780273727224: Social Marketing

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make 'informed'(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions.The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Professor Lynne Eagle is Professor of Marketing at James Cook University, Australia. Dr Stephan Dahl is Sinior Lecturer in Marketing at Hull University Business School. Susie Hill is Global Adviser on health behaviour change and health promotion for Shell Plc. Sara Bird is Senior Lecturer in Marketing at the University of the West of England. Dr Fiona Spotswood is Lecturer in Marketing at the University of the West of England. Professor Alan Tapp is Professor of Marketing at the University of the West of England.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: EUR 2,25
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Eagle, Lynne and Dahl, Stephan and Hill, Ms Susie and Bird, Sara and Spotswood, Fiona and Tapp, Alan
Editorial: Pearson (2012)
ISBN 10: 0273727222 ISBN 13: 9780273727224
Nuevos Paperback Cantidad: 1
Librería
Reuseabook
(Stroud, GLOS, Reino Unido)
Valoración
[?]

Descripción Pearson, 2012. Paperback. Estado de conservación: New. Dispatched, from the UK, within 48 hours of ordering. This book is in Brand New condition. Nº de ref. de la librería CHL2393024

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 53,50
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,25
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Lynne Eagle, Stephan Dahl, Susie Hill
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273727222 ISBN 13: 9780273727224
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make informed (i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions.The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing. Nº de ref. de la librería AAK9780273727224

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 61,73
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Lynne Eagle, Stephan Dahl, Susie Hill
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273727222 ISBN 13: 9780273727224
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make informed (i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions.The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing. Nº de ref. de la librería AAK9780273727224

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 62,21
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Lynne Eagle
Editorial: Pearson Education (2012)
ISBN 10: 0273727222 ISBN 13: 9780273727224
Nuevos Cantidad: > 20
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción Pearson Education, 2012. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería PB-9780273727224

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 55,96
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,14
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Lynne Eagle
ISBN 10: 0273727222 ISBN 13: 9780273727224
Nuevos Paperback Cantidad: 1
Librería
Grand Eagle Retail
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción 2012. Paperback. Estado de conservación: New. 1. Paperback. Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope tha.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 368 pages. 0.700. Nº de ref. de la librería 9780273727224

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 79,16
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Lynne Eagle; Stephanie Dahl; Susie Hill; Sara Bird; Fiona Spotswood
Editorial: Pearson Education Limited (2013)
ISBN 10: 0273727222 ISBN 13: 9780273727224
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Pearson Education Limited, 2013. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0273727222

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 88,45
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Eagle, Lynne, Dahl, Stephanie, Hill, Sus
Editorial: Pearson Education Limited (2013)
ISBN 10: 0273727222 ISBN 13: 9780273727224
Nuevos Paperback Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Pearson Education Limited, 2013. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110273727222

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 95,59
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,68
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Lynne Eagle
ISBN 10: 0273727222 ISBN 13: 9780273727224
Nuevos Paperback Cantidad: 1
Librería
AussieBookSeller
(SILVERWATER, NSW, Australia)
Valoración
[?]

Descripción 2012. Paperback. Estado de conservación: New. 1. Paperback. Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 368 pages. 0.700. Nº de ref. de la librería 9780273727224

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 80,52
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 31,32
De Australia a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Eagle, Lynne (Author)/ Tapp, Alan (Author)/ Dahl, Stephan (Author)/ Bird, Sara (Author)/ Spotswood, Fiona (Author)/ Hill, Susie (Author)
Editorial: Pearson (2013)
ISBN 10: 0273727222 ISBN 13: 9780273727224
Nuevos Paperback Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción Pearson, 2013. Paperback. Estado de conservación: Brand New. 350 pages. 9.50x7.25x1.00 inches. In Stock. Nº de ref. de la librería zk0273727222

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 112,52
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,76
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío