LynneEagle; Dahl Stephan Social Marketing

ISBN 13: 9780273727224

Social Marketing

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9780273727224: Social Marketing
Reseña del editor:

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make 'informed'(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions. The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing.

Biografía del autor:

Professor Lynne Eagle is Professor of Marketing at James Cook University, Australia. Dr Stephan Dahl is Sinior Lecturer in Marketing at Hull University Business School. Susie Hill is Global Adviser on health behaviour change and health promotion for Shell Plc. Sara Bird is Senior Lecturer in Marketing at the University of the West of England. Dr Fiona Spotswood is Lecturer in Marketing at the University of the West of England. Professor Alan Tapp is Professor of Marketing at the University of the West of England.

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1.

Lynne Eagle, Alan Tapp, Stephan Dahl
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273727222 ISBN 13: 9780273727224
Nuevos Paperback Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 244 x 186 mm. Language: English . Brand New Book. Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make informed (i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve.This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions. The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing. Nº de ref. de la librería AAK9780273727224

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Lynne Eagle
ISBN 10: 0273727222 ISBN 13: 9780273727224
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Grand Eagle Retail
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Descripción 2012. Paperback. Estado de conservación: New. 1. 189mm x 245mm x 18mm. Paperback. Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope tha.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 368 pages. 0.700. Nº de ref. de la librería 9780273727224

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3.

Lynne Eagle; Stephanie Dahl; Susie Hill; Sara Bird; Fiona Spotswood
Editorial: Pearson Education Limited (2013)
ISBN 10: 0273727222 ISBN 13: 9780273727224
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Irish Booksellers
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Descripción Pearson Education Limited, 2013. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0273727222

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4.

Lynne Eagle, Alan Tapp, Stephan Dahl
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273727222 ISBN 13: 9780273727224
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 244 x 186 mm. Language: English . Brand New Book. Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make informed (i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve.This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions. The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing. Nº de ref. de la librería AAK9780273727224

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Lynne Eagle
ISBN 10: 0273727222 ISBN 13: 9780273727224
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AussieBookSeller
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Descripción 2012. Paperback. Estado de conservación: New. 1. 189mm x 245mm x 18mm. Paperback. Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 368 pages. 0.700. Nº de ref. de la librería 9780273727224

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Eagle, Lynne (Author)/ Tapp, Alan (Author)/ Dahl, Stephan (Author)/ Bird, Sara (Author)/ Spotswood, Fiona (Author)/ Hill, Susie (Author)
Editorial: Pearson (2013)
ISBN 10: 0273727222 ISBN 13: 9780273727224
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Revaluation Books
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Descripción Pearson, 2013. Paperback. Estado de conservación: Brand New. 350 pages. 9.50x7.25x1.00 inches. In Stock. Nº de ref. de la librería zk0273727222

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