Brilliant Marketing: What the Best Marketers Know, Do and Say (Brilliant Business) - Tapa blanda

Marketing. Everyone knows it's really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer. Brilliant Marketing answers key questions such as: What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant? How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadbury's Gorilla. How do I write and manage a marketing plan?

Seduction is about making people love you. So is marketing.

You can?t seduce someone if they don?t know you exist; if you don?t engage them and if they don?t appreciate you have something they want.

Brilliant Marketing is your seduction toolkit. You?ll find the skills, examples and attitudes to carry out the most alluring campaigns around.

Brilliant outcomes:

• Understand the ideas, actions, campaigns that make a real difference.
• Get a complete marketing skill-set to seduce and inspire.
• Be a master of strategy ? from thinking to planning to execution.

Drink in the energy and wisdom of this book...then read it again ? it?s not about processes and procedures ? it?s actually about you!

Rupert Maitland-Titterton, Head of Public Affairs, Nestlé UK Ltd

Brilliant Marketing will transform your understanding of the marketing mix ? essential reading.

Rachel Bell, Shine Communication