The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business.
"Sinopsis" puede pertenecer a otra edición de este libro.
Are your prices too low?
Some of your customers would pay more, and there are times and places where you could charge more. Of course none of your customers will tell you this, as competitors tempt them with promises of lower prices and the media trains them to be bargain-hunters.
All this price pressure is one way. Downwards. This book will help you to move your customers and your business in the other direction. Upwards.
It’s all about commanding the right price, and the right price is, more than you would imagine possible, a higher one.
This is Smarter Pricing, and these are the rules of commanding a higher price and capturing more value.
About the Author:
Tony Cram is a Programme Director at Ashridge Business School - one of Europe's leading centres for Management Development. Tony designs and delivers programmes on business strategy and market innovation.
Internationally he has taught at Swedish Institute of Management, Vlerick
Leuven Gent Management School, Stockholm School of Economics, PEF
University Styria, and University of Michigan, USA.
Tony has a particular interest is in understanding Customer Value,
developing brands and the dynamics of long-term business relationships. He
speaks at public conferences on competitive marketing and innovation, and
has written and contributed to many books including- Customers that Count
How to build living relationships with your most valuable customers.
(Financial Times Prentice Hall 2001), The Power of Relationship Marketing
(Pitman Publishing 1996, paperback ed. 2002).
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Financial Times Management, 2005. Paperback. Estado de conservación: Brand New. 215 pages. 9.75x6.75x1.00 inches. In Stock. Nº de ref. de la librería zk0273706136
Descripción Financial Times Prentice Hall, 2005. Estado de conservación: New. This item is printed on demand for shipment within 3 working days. Nº de ref. de la librería GM9780273706137
Descripción Financal Times Management, 2005. Paperback. Estado de conservación: New. Nº de ref. de la librería P110273706136
Descripción Financal Times Management, 2005. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0273706136