Understanding Media: The Extensions of Man

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9780262631594: Understanding Media: The Extensions of Man

Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

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Review:

...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.

(Wall Street Journal)

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Marshall McLuhanLewis H. Lapham
Editorial: MIT Press
ISBN 10: 0262631598 ISBN 13: 9780262631594
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Descripción MIT Press. Estado de conservación: New. Brand New. Nº de ref. de la librería 0262631598

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Marshall McLuhan
Editorial: MIT Press Ltd, United States (1994)
ISBN 10: 0262631598 ISBN 13: 9780262631594
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Descripción MIT Press Ltd, United States, 1994. Paperback. Estado de conservación: New. Reprint. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan s classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan s work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT s Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper s editor Lewis Lapham reevaluates McLuhan s work in the light of the technological as well as the political and social changes that have occurred in the last part of this century. Nº de ref. de la librería BTE9780262631594

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Marshall McLuhan; Lewis H. Lapham
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Descripción The MIT Press, 1994. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0262631598

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Marshall McLuhan
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Descripción MIT Press Ltd, United States, 1994. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan s classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan s work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT s Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper s editor Lewis Lapham reevaluates McLuhan s work in the light of the technological as well as the political and social changes that have occurred in the last part of this century. Nº de ref. de la librería BZV9780262631594

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Marshall McLuhan
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ISBN 10: 0262631598 ISBN 13: 9780262631594
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Descripción MIT Press Ltd, United States, 1994. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan s classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan s work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT s Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper s editor Lewis Lapham reevaluates McLuhan s work in the light of the technological as well as the political and social changes that have occurred in the last part of this century. Nº de ref. de la librería AAH9780262631594

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Marshall McLuhan, Lewis H. Lapham
Editorial: The MIT Press (1994)
ISBN 10: 0262631598 ISBN 13: 9780262631594
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Descripción The MIT Press, 1994. Paperback. Estado de conservación: New. Reprint. Nº de ref. de la librería DADAX0262631598

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Descripción MIT Press, 1994. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería WM-9780262631594

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Marshall Mcluhan, Lewis H. Lapham
Editorial: MIT Press 1994-12-02, Cambridge, Mass. (1994)
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Descripción MIT Press 1994-12-02, Cambridge, Mass., 1994. paperback. Estado de conservación: New. Nº de ref. de la librería 9780262631594

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Descripción 1994. Paperback. Estado de conservación: NEW. 9780262631594 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE01141110

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Descripción Mit Pr, 1994. Paperback. Estado de conservación: Brand New. reprint edition. 392 pages. 9.00x6.00x0.75 inches. In Stock. Nº de ref. de la librería __0262631598

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