Understanding Media: The Extensions of Man

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9780262631594: Understanding Media: The Extensions of Man
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"...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." Wall Street Journal

From the Publisher:

with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

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1.

McLuhan, Marshall
Editorial: MIT Press Ltd, United States (1994)
ISBN 10: 0262631598 ISBN 13: 9780262631594
Nuevos Paperback Cantidad: 1
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The Book Depository
(London, Reino Unido)
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Descripción MIT Press Ltd, United States, 1994. Paperback. Estado de conservación: New. Reprint. 226 x 150 mm. Language: English . Brand New Book. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan s classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan s work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT s Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper s editor Lewis Lapham reevaluates McLuhan s work in the light of the technological as well as the political and social changes that have occurred in the last part of this century. Nº de ref. de la librería AAC9780262631594

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McLuhan, Marshall
Editorial: MIT Press Ltd, United States (1994)
ISBN 10: 0262631598 ISBN 13: 9780262631594
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(London, Reino Unido)
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Descripción MIT Press Ltd, United States, 1994. Paperback. Estado de conservación: New. Reprint. 226 x 150 mm. Language: English . Brand New Book. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan s classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan s work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT s Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper s editor Lewis Lapham reevaluates McLuhan s work in the light of the technological as well as the political and social changes that have occurred in the last part of this century. Nº de ref. de la librería AAC9780262631594

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McLuhan, Marshall
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Descripción MIT Press Ltd. Paperback. Estado de conservación: new. BRAND NEW, Understanding Media: The Extensions of Man, Marshall McLuhan, Lewis H. Lapham, This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century. Nº de ref. de la librería B9780262631594

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97802626315940000000

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Descripción The MIT Press. PAPERBACK. Estado de conservación: New. 0262631598 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 4326736

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Descripción MIT Press. Estado de conservación: New. Brand New. Nº de ref. de la librería 0262631598

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McLuhan, Marshall
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Descripción The MIT Press, 1994. Paperback. Estado de conservación: New. Reprint. Nº de ref. de la librería DADAX0262631598

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Descripción Mit Pr, 1994. Paperback. Estado de conservación: Brand New. reprint edition. 392 pages. 9.00x6.00x0.75 inches. In Stock. Nº de ref. de la librería x-0262631598

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Descripción Paperback. Estado de conservación: New. New edition. 151mm x 25mm x 226mm. Paperback. with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the the.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 389 pages. 0.517. Nº de ref. de la librería 9780262631594

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Descripción The MIT Press. PAPERBACK. Estado de conservación: New. 0262631598 Special order direct from the distributor. Nº de ref. de la librería ING9780262631594

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