Business: An Integrative Framework - Tapa dura

This text is designed for an emerging version of the Introduction to Business course which is growing in popularity at many colleges and universities. What that means is, this text has been written from an integrated standpoint. It de-emphasizes the functional presentation of most traditional intro to business text books (ie.,--it goes beyond just presenting Management, Marketing, Finance, and Accounting) and demonstrates how these areas are integrated in a organization.

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