Reseña del editor:
This text is appropriate for courses entitled ‘Management Science’, ‘Quantitative Business Analysis’, ‘Quantitative Methods’, ‘Quantitative Modeling’, or other variations of these. The book contains 17 short chapters introducing all the core quantitative tools and techniques of use in analyzing business problems along with 52 class tested cases. The book is based on the highly successful introductory MBA courses at Darden and is distinctive from the standard quantitative text in that the motivation and application of all of the techniques is driven by field-based cases from all the functional areas of business. The text and case volume could be used in a first course at the junior level (most likely as an elective), as a second course following a ‘traditional’ survey of management science, or in introductory MBA courses.
Biografía del autor:
Bodily received his PhD (1976) and a masters from MIT in operations research and a BS in physics. He received the Alpha, Iota, Delta award for innovative teaching in 1982, for his work in teaching decision making with new software tools, which evolved into a text published by McGraw-Hill. His area of expertise is decision analysis. Carraway, the other main author, has a PhD from Purdue (1984) in management, an MBA and a BS in math from East Carolina. Pfeifer has a PhD from Georgia Tech (1979)and two Masters in operations research and applied statistics. His widely published work is primarily in regression and forecasting. Frey is the co-author of our dated Vatter et. al., Harvard casebook, Quantitative Methods in Management. He has taught at Harvard for five years after receiving his PhD from Johns Hopkins University (1969) in operations research. He has written a wealth of cases and teaching notes in OR and finance. All of the authors teach the introductory MBA two-course sequence from which this text has been developed. The course is consistently ranked highly by students.
Carraway, the other main author, has a PhD from Purdue (1984) in management, an MBA and a BS in math from East Carolina.
Frey is the co-author of our dated Vatter et. al., Harvard casebook, Quantitative Methods in Management. He has taught at Harvard for five years after receiving his PhD from Johns Hopkins University (1969) in operations research. He has written a wealth of cases and teaching notes in OR and finance.
Pfeifer has a PhD from Georgia Tech (1979)and two Masters in operations research and applied statistics. His widely published work is primarily in regression and forecasting.
"Sobre este título" puede pertenecer a otra edición de este libro.