This text book on business research methods will help the serious student on the subject: - understand the nature of scientific method as it applies in business setting. - evaluate the worth of research proposals and studies from a design and execution point of view. - do a good amateur job of planning and executing a research project. It will also help the professor and teacher of the subject: - qualify as the basic text of research for challenging course in business research methods. - cover the subject research methods in sufficient breadth and depth to free them from methodological detail so they can concentrate on the more creative aspects of their teachings.
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Descripción Longman Higher Education, 1985. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M025603009X