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Descripción Softcover. Condición: new. First Edition. Reid develops an approach to globalization and health that goes beyond simplistic dichotomiessuch as the puritanism of the United States in contrast with the more libertine cultures of other countriesand he also eschews the equally simplistic view that the world is becoming homogenized David J Hess Rensselaer Polytechnic InstituteA tangible aspect of living working and traveling in the 21st century is the experience of moving between smokefilled and smokefree environments In Globalizing Tobacco Control Roddey Reid examines what lies behind this experience the revolution in public attitudes and health codes that regulate daily routines and the life of the body While the gradual replacement of smoking with nonsmoking as the social norm is a global phenomenon it has not followed the same trajectory everywhere Reid compares antismoking campaigns in the United States France and Japan for what they reveal about the nature of globalization and liberal arts of government He explores distinctive national histories of tobacco evolving global marketing strategies of transnational tobacco corporations social marketing techniques used to tailor public health messages to particular ethnic communities and the programs of international public health organizations. Nº de ref. del artículo: DADAX0253218098
Descripción Paperback. Condición: New. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Nº de ref. del artículo: mon0000511588