Historians love to write about rulers--kings, emperors, presidents--or about vast social forces--migration, industrialisation--but what if they are all missing the point? Thinking about our own lives, isn't it clear that what makes the world go round are families, colleagues, teams, associations: in other words, networks? Many old Italian towns have the same central structure: a large square where people gather and a tower where the town's elite ruled from. Throughout history you can express the battle between the two as a battle of networks - who knows who, who works with who: guilds, families, fellowships, clans, cabals all cooperating to make sometimes huge changes. Sometimes the power lies with those lurking in the tower and sometimes with those in the square., Access to information, to credit, to ideas, to news - all constantly shift. Whether in the Renaissance or in the present day what makes the world work is an astonishing tangle of networks - and this was as true for the effort that went into discovering the New World as it is now for fighting elections or just talking to friends online.In his enormously enjoyable new book, Niall Ferguson celebrates the myriad ways in which the battle between rival networks makes history happen.
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'The most brilliant British historian of his generation' The Times
What if everything we thought we knew about history was wrong? From Niall Ferguson, the global bestselling author of Empire, The Ascent of Money and Civilization, this is a whole new way of imagining the world.
Most history is hierarchical: it's about popes, presidents, and prime ministers. But what if that's simply because they create the historical archives? What if we are missing equally powerful but less visible networks - leaving them to the conspiracy theorists, with their dreams of all-powerful Illuminati?
The twenty-first century has been hailed as the Networked Age. But in The Square and the Tower Niall Ferguson argues that social networks are nothing new. From the printers and preachers who made the Reformation to the freemasons who led the American Revolution, it was the networkers who disrupted the old order of popes and kings. Far from being novel, our era is the Second Networked Age, with the computer in the role of the printing press. Once we understand this, both the past, and the future, start to look very different indeed.
Niall Ferguson is one of Britain's most renowned historians. He is the Milbank Family Senior Fellow at the Hoover Institution, Stanford University, a senior fellow of the Center for European Studies at Harvard University, and a Visiting Professor at Tsinghua University, Beijing. His books include The House of Rothschild, Empire, The War of the World, The Ascent of Money, The Great Degeneration and Kissinger, 1923-1968: The Idealist. His many prizes include the Benjamin Franklin Prize for Public Service (2010), the Hayek Prize for Lifetime Achievement (2012) and the Ludwig Erhard Prize for Economic Journalism (2013).
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