A must read. Lyseggen provides a road map for how to use market insights to transform how we run our organisations from the bottom up to the board room (Peter Tufano, Peter Moores Dean, Oxford University Saïd Business School)
Is your business looking out?
The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more.
As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.
Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 9,60
De Reino Unido a Estados Unidos de America
Gastos de envío:
EUR 7,80
De Reino Unido a Estados Unidos de America
Librería: WeBuyBooks 2, Rossendale, LANCS, Reino Unido
Condición: VeryGood. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs6944851984
Cantidad disponible: 1 disponibles
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: USED_GOOD. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 16114959-20
Cantidad disponible: 3 disponibles
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: USED_VERYGOOD. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 38518070-20
Cantidad disponible: 3 disponibles
Librería: Majestic Books, Hounslow, Reino Unido
Condición: NEW. pp. 320. Nº de ref. del artículo: 371992474
Cantidad disponible: 1 disponibles