Perception and Imaging - Tapa blanda

"Clear, thought-provoking, applicable to all visual communications."

"An excellent and most useful text. It gives a comprehensive introduction to how the eye and human visual system respond to imagery in art and design." - Professor L Macdonald, London College of Communication

Taking photographs has become easier over the years, but taking photographs that have impact and lasting power has not. Such images require heart, and some understanding of the factors that make an image noteworthy. Perception and Imaging, Second Edition will lead you into areas and concepts that will spark your intellectual curiosity and assist you in your image making. What is known about vision and the visual process is overwhelming; what is directly applicable to pictures is not. Perception and Imaging, Second Edition is the visual artist's gateway to the principles that drive visual perception.

Perception and Imaging, Second Edition invites you to explore the domain of the subconscious and collective unconscious, and the role subliminals, secondary images, and archetypes play; the role of memory and association, and why ambiguity and illusion are an important components;
why soft and hard contours (edges) are critical to sharpness, contrast, color, and depth perception; and how visual rhetoric has been used to give impact to photographs, advertisements, posters, promotional material, and motion pictures. Perception and Imaging, Second Edition is for anyone and everyone involved with visual images and has a desire to better understand them.