Appetite for Innovation: Creativity and Change at elBulli

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9780231176781: Appetite for Innovation: Creativity and Change at elBulli

The name elBulli is synonymous with creativity and innovation. Located in Catalonia, Spain, the three-star Michelin restaurant led the world to "molecular" or "techno-emotional" cooking and made creations, such as pine-nut marshmallows, rose-scented mozzarella, liquid olives, and melon caviar, into sensational reality. People traveled from all over the world―if they could secure a reservation during its six months of operation―to experience the wonder that chef Ferran Adrià and his team concocted in their test kitchen, never offering the same dish twice. Yet elBulli's business model proved unsustainable. The restaurant converted to a foundation in 2011, and is working hard on its next revolution. Will elBulli continue to innovate? What must an organization do to create something new?

Appetite for Innovation is an organizational analysis of elBulli and the nature of innovation. Pilar Opazo joined elBulli's inner circle as the restaurant transitioned from a for-profit business to its new organizational model. In this book, she compares this moment to the culture of change that first made elBulli famous, and then describes the novel forms of communication, idea mobilization, and embeddedness that continue to encourage the staff to focus and invent as a whole. She finds that the successful strategies employed by elBulli are similar to those required for innovation in art, music, business, and technology, proving the value of the elBulli model across organizations and industries.

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Book Description:

Appetite for Innovation is an organizational analysis of elBulli, the restaurant that led the world to "molecular" or "techno-emotional" cooking, and the nature of innovation. M. Pilar Opazo describes the novel forms of communication, idea mobilization, and embeddedness that encourage the staff to focus and invent. She concludes that the successful strategies employed by elBulli are similar to those required for innovative achievements in art, music, business, and technology, proving the model's value across organizations and industries.

About the Author:

M. Pilar Opazo is a postdoctoral research scholar at Columbia Business School. She is the coauthor of two Spanish-language volumes, Communications of Organizations and Negotiation: Competing or Collaborating, and her work has been published in Sociological Theory and the International Journal of Gastronomy and Food Science.

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M. Pilar Opazo
Editorial: COLUMBIA UNIV. PRESS (2016)
ISBN 10: 0231176783 ISBN 13: 9780231176781
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Descripción COLUMBIA UNIV. PRESS, 2016. Soft cover. Estado de conservación: New. 1st Edition. This is an advance reading, SOFTCOVER uncorrected proof copy.THESE EDITIONS ARE HIGHLY COLLECTIBLE SINCE ARCS ARE PUBLISHED IN VERY LIMITED EDITIONS AND ARE OFTEN MARKED AS FIRST EDITIONS.FULL COLOR COVER - .ILLUSTRATIONS, NOTES AND REFERENCES.NO INDEX. Advanced Reading Copy (ARC). Nº de ref. de la librería 0904140

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M. Pilar Opazo
Editorial: Columbia University Press, United States (2016)
ISBN 10: 0231176783 ISBN 13: 9780231176781
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Descripción Columbia University Press, United States, 2016. Hardback. Estado de conservación: New. Language: English . Brand New Book. The name elBulli is synonymous with creativity and innovation. Located in Catalonia, Spain, the three-star Michelin restaurant led the world to molecular or techno-emotional cooking and made creations, such as pine-nut marshmallows, rose-scented mozzarella, liquid olives, and melon caviar, into sensational reality. People traveled from all over the world-if they could secure a reservation during its six months of operation-to experience the wonder that chef Ferran Adria and his team concocted in their test kitchen, never offering the same dish twice. Yet elBulli s business model proved unsustainable. The restaurant converted to a foundation in 2011, and is working hard on its next revolution. Will elBulli continue to innovate? What must an organization do to create something new? Appetite for Innovation is an organizational analysis of elBulli and the nature of innovation. Pilar Opazo joined elBulli s inner circle as the restaurant transitioned from a for-profit business to its new organizational model. In this book, she compares this moment to the culture of change that first made elBulli famous, and then describes the novel forms of communication, idea mobilization, and embeddedness that continue to encourage the staff to focus and invent as a whole. She finds that the successful strategies employed by elBulli are similar to those required for innovation in art, music, business, and technology, proving the value of the elBulli model across organizations and industries. Nº de ref. de la librería AAZ9780231176781

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M. Pilar Opazo
Editorial: Columbia University Press, United States (2016)
ISBN 10: 0231176783 ISBN 13: 9780231176781
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Descripción Columbia University Press, United States, 2016. Hardback. Estado de conservación: New. Language: English . Brand New Book. The name elBulli is synonymous with creativity and innovation. Located in Catalonia, Spain, the three-star Michelin restaurant led the world to molecular or techno-emotional cooking and made creations, such as pine-nut marshmallows, rose-scented mozzarella, liquid olives, and melon caviar, into sensational reality. People traveled from all over the world-if they could secure a reservation during its six months of operation-to experience the wonder that chef Ferran Adria and his team concocted in their test kitchen, never offering the same dish twice. Yet elBulli s business model proved unsustainable. The restaurant converted to a foundation in 2011, and is working hard on its next revolution. Will elBulli continue to innovate? What must an organization do to create something new? Appetite for Innovation is an organizational analysis of elBulli and the nature of innovation. Pilar Opazo joined elBulli s inner circle as the restaurant transitioned from a for-profit business to its new organizational model. In this book, she compares this moment to the culture of change that first made elBulli famous, and then describes the novel forms of communication, idea mobilization, and embeddedness that continue to encourage the staff to focus and invent as a whole. She finds that the successful strategies employed by elBulli are similar to those required for innovation in art, music, business, and technology, proving the value of the elBulli model across organizations and industries. Nº de ref. de la librería AAZ9780231176781

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M. Pilar Opazo
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ISBN 10: 0231176783 ISBN 13: 9780231176781
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Descripción Columbia University Press 2016-08-09, 2016. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-05357203

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Opazo, M. Pilar
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Descripción Columbia University Press, 2016. Estado de conservación: New. Num Pages: 320 pages, 29 black & white illustrations, 12 figures, 4 graphs. BIC Classification: JHB; KJM; KJU; KNDF. Category: (P) Professional & Vocational. Dimension: 229 x 152. Weight in Grams: 454. . 2016. Hardcover. . . . . . Nº de ref. de la librería V9780231176781

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